Senior Product Marketing Manager - Deel IT

Who we are is what we do.

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50,  Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $17.3 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

About the role

As a Senior Product Marketing Manager for Deel IT, you will own the go-to-market strategy for a core part of Deel’s platform. This role goes far beyond launches, you’ll define the narrative, influence product direction, enable Sales and Customer teams, and drive adoption and expansion across our customer base.

You’ll operate at the intersection of Product, Demand Gen, Sales, and Customer Success, acting as the connective tissue that turns product capabilities into clear value, strong GTM execution, and measurable business impact.

This is a highly strategic, high-ownership role for a PMM who thrives in fast-paced environments and enjoys shaping both strategy and execution.

What you’ll do

1. Product & Marketing Strategy

• Define and drive the long-term product marketing strategy for the Deel IT portfolio, aligning product direction, customer needs, and business priorities.

• Set clear focus and prioritization across initiatives to ensure momentum and impact.

• Translate product strategy into a clear GTM roadmap with strong sequencing and ownership.

2. Messaging & Positioning

• Own the end-to-end narrative for Deel IT, from high-level positioning to detailed product and feature messaging.

• Define, validate, and evolve messaging that clearly differentiates Deel in the IT market and resonates with buyers, users, and internal teams.

• Ensure consistent, high-quality messaging across website, campaigns, launches, and sales materials.

3. Product Launches & Go-To-Market (GTM)

• Lead GTM strategy and execution for launches, iterations, and expansions.

• Define target audiences, use cases, value propositions, and launch plans across channels.

• Partner closely with Product, Deman