Assistant Brand Manager

Assistant Brand Manager

Maidenhead, hybrid

Permanent

Come make the world and accelerate your success.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

Job Purpose

Support the successful execution of new product launches across EMEA ANZ region by coordinating cross-functional activities, ensuring timely delivery of brand assets, and maintain the full visibility and control over Tools NPIs (new product initiatives).

Accountability /Objectives

· Ensure all NPIs are tracked, updated, and delivered on time via the NPI tracker that tracks the brand content readiness. · Support the content creation for all NPIs for Power tools and Hand tools (beauty shots, applications shots, sell sheets, videos, emails, landing pages, etc) and secure timely development and delivery of all required brand and commercial assets · Be responsible to develop the playbooks for ‘market ready’ NPIs. These playbooks consolidate all brand assets to share with the region to use for their local market launch. · Enable seamless cross-functional collaboration to support launch excellence with product teams, commercial teams and external agencies.

· Ensure markets are informed, equipped, and ready for product rollouts. Markets should have clarity when products are launched, what assets will be developed by the brand team and when these assets will be available.

Key responsibilities · Own and maintain the NPI tracker, ensuring accurate status tracking, risk identification, and on-time delivery · Lead the development of brand assets throughout the stage-gate process (e.g., sales sheets, digital content, product visuals) · Collaborate with internal studio and external partners to deliver core materials such as beauty shots and digital assets · Support creation and deployment of launch toolkits aka playbooks and communication to regional markets · Track progress against key milestones, proactively escalate delays, and drive corrective actions · Ensure consistency and quality of brand execution across all deliverables · Responsible to manage the end-to-end process of sample requirements for content production across all solutions. · Work closely with product managers to validate and get approval for product messaging and product samples. · Upload product images in the regional DAM.

Competencies, Skills, Experience

Technical Skills & Professional Aptitudes ·

Proficient in Microsoft Office Suite, particularly Excel, PowerPoint, and Word · Solid understanding of marketing and brand fundamentals, with the ability to support execution across multiple channels · Basic knowledge of digital asset creation and requirements (e.g., email marketing, landing pages, social media content) is a plus · Strong communication skills, with the ability to collaborate effectively across cross-functional and regional teams · Proactive and solution-oriented mindset, with strong problem-solving capabilities · High level of organization and attention to detail, with the ability to manage multiple priorities simultaneously · Demonstrates a strong sense of ownership, accountability, and urgency in driving tasks to completion · Strong collaboration and communication skills · Comfortable to work on a hybrid model

Experience

· Experience in brand management, marketing, or a related function · Exposure to product launches or cross-functional project coordination is an advantage · Strong verbal and written communication skills in English (additional languages are a plus) · Demonstrated ability to work in a fast-paced, international environment

The Details:

An attractive salary & benefits package

Discounts on Stanley Black & Decker tools and other partner programs

Excellent opportunities for continuous professional development

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:  

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.  
• Learn: Have access to a wealth of learning resources, including our digital learning portal.  
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences. 
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.  

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us! 

#LI-Hybrid

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire. 

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.