Field Sales Enablement Manager

Field Sales Enablement Manager

Location: London 

Reports to: Senior Manager, Sales Enablement

Purpose of the Role

Regional Enablement Implementation 

The Field Sales Enablement Manager is responsible for designing, delivering, and optimizing enablement programs that elevate the performance, productivity, and consistency of the Field Sales Teams across a region. This role partners with Field Sales Leadership & Operations, cross‑functional stakeholders, and subject matter experts to ensure that the Field Account Executives are equipped with the skills, content and knowledge needed to drive revenue growth and execute effectively in their territories.

This role requires extensive travel within the region [50-75%] , spending meaningful time in the field to observe real customer interactions, conduct ride‑alongs, and provide timely, actionable feedback and it necessitates being a native speaker of the region to ensure full linguistic and cultural fluency.

Regional Enablement Partnership 

Act as the Enablement Business Partner for the region and by utilizing your “on-the-ground” analysis and deep understanding of the business landscape identify gaps, prioritize opportunities, and develop actionable solutions and proactively make recommendations to regional sales leadership. Advocate effectively for your region by building a compelling case for necessary resources and support, ensuring alignment with the Enablement team.

Key Responsibilities 

Enablement Strategy & Program Development 

Collaborate with the Enablement Team Manager to build and execute comprehensive enablement strategies focused on prospecting, territory management, solution selling, and deal closure.

Training Design & Delivery  

Create and facilitate onboarding programs tailored to the needs of Field Sales Account Executives, and skill‑development workshops focused on converting knowledge into skills through flipped classroom, roleplays, simulations, and field‑based learning such as ride‑alongs and in‑territory coaching sessions.

Content & Tools Creation

Develop high‑impact enablement assets—including playbooks, territory planning frameworks, pitch decks, objection‑handling guides, demo scripts, and customer conversation frameworks—to support consistent and effective selling.

Cross‑Functional Collaboration  

Partner with Product, Marketing, Operations, and regional Sales Leadership to ensure alignment in messaging, product positioning, and go‑to‑market strategies across territories and segments.

Coaching & Performance Support  

Provide targeted coaching to Field Sales Account Executives to strengthen prospecting, presentation, negotiation, and pipeline management capabilities.  Conduct regular ride‑alongs and shadowing sessions, offering structured feedback immediately after customer meetings to reinforce best practices and drive behavioral change.

Certification & Competency Frameworks  

Build and maintain certification programs and competency models to ensure Field Sales teams meet performance standards and adhere to sales methodologies.

And a little bit of.... 

• Contributing as part of the wider team to achieve organisational objectives even if this means doing things that aren’t strictly within the scope of your role.

KPI's

Enablement Outputs related:

• Certification Success Rate: High pass rates for new hires and current team members on role-specific certifications.
• Onboarding Completion Rate: Ensuring new hires complete all training and are certified within expected timelines.
• Participant Satisfaction Score: High feedback scores reflecting relevance and quality of training programs