Lead Conversion Consultant

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Code: A Leading WPP Media Brand

At Code, we create digital experiences with heart — blending creativity, technology, and insight to make products people love and businesses grow.

We’re not just building software; we’re helping our partners shape better digital futures through collaboration, experimentation, and continuous improvement.

Role Summary and Impact

We plan, design and build high performing digital products. Conversion leads are responsible for defining and running optimisation programmes for clients across the agency and supporting more junior team members to excel.

You will be responsible for the continual improvement of our clients’ websites and apps by understanding clients' business models, determining where there are opportunities for digital improvement, conducting and analysing research and building testing programmes.

You will be operating at a senior level, mentoring colleagues and you’ll also support on new business pitches

You will be able to set up and analyse the results of AB/MV testing and personalisation programmes, work with UX Consultants and other disciplines to determine what qualitative and quantitative research activities are required, and work with UX designers, developers, and content writers to define and plan, prioritise and test hypotheses from concept through to production.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilise the Enterprise.

 

In your role you will be:

• Understanding client business models – spotting opportunities for commercial optimisation and building test and insight plans.
• Testing – implement, manage, and analyse AB and MV tests, and personalisation programmes, working with project managers, designers, UX consultants and developers to define hypotheses and ensure smooth design and production of tests.
• Client-centric – creating and maintain good relationships with clients, and support new business development and pitching.
• Innovating – working with other senior members of the agency to proactively develop Code’s conversion rate optimisation services and processes.
• Leadership – leading and line managing more junior members of the discipline, helping them to improve their craft.

Essential:

• Experience taking a leading role in the CRO service, working closely with clients and directing other team members