About the role
Job Description:
Job Summary：
- Brand Manager leads the development and execution of the brand plans to drive company growth and profit.
What are we looking for?
- University Degree, preferably in Business/Marketing/Brand Management
- Solid experience in brand marketing in international FMCG companies (minimum 3 years)
- Experience in Brand Manager role not less than 1.5 years
- Good analytical, presentation and communication skills
- Ability to manage several different and complex projects at the same time
- Fluent English
What will be your key responsibilities?
- Develop and deploy long-term and short-term strategy to drive portfolio
- Lead annual marketing plan
- Develop activation strategies, communication and promotion plan, pricing strategy, new product launches, and distribution priorities
- Prepare sales forecasts and marketing budgets, monitor sales volume, revenues and costs against forecasts, and adapt plans to improve the sales performance of products
- Monitor, analyze, and evaluate domestic and international market trends, client behavior and competitor activity to identify market opportunities for the products
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- A strong focus on learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
Skills & Tags
Aplyr's read
Mars is a diverse global powerhouse in confectionery, pet care, and food, attracting talent in manufacturing, sales, and technical roles.
What's promising
- •Mars offers a wide range of career paths across multiple sectors, including food, pet care, and confectionery.
- •The company invests in employee development through programs like the Mars Young Professionals Program.
- •Mars provides opportunities for global mobility and cross-functional career growth.
What to watch
- •The company's large size may lead to bureaucratic decision-making processes.
- •Limited public information about Mars' work-life balance policies.
- •Mars' global operations may require frequent travel or relocation for some roles.
Why Mars
- •Mars is family-owned, allowing for long-term strategic planning without shareholder pressure.
- •The company is known for its iconic brands like M&M's and Snickers, offering strong brand recognition.
- •Mars emphasizes sustainability and responsible sourcing in its operations.
Aplyr’s read is generated by AI from public sources. Was it useful?
About Mars
Mars, Incorporated is a global manufacturer of confectionery, pet care, and food products, known for brands like M&M's, Snickers, Pedigree, and Whiskas.
