WPP Media: Influencer Marketing Executive- Riyadh

Role Summary and Impact 

The Influencer Marketing Executive supports the delivery of creator and influencer campaigns across WPP Media client accounts. This role is focused on influencer discovery, outreach, relationship building, negotiation support, campaign coordination and performance reporting. The Executive will help build and maintain a strong roster of nano, micro and niche creators, ensuring the team has access to culturally relevant, credible and brand-safe talent across key markets and platforms.

Key Responsibilities:

• Identify relevant creators based on audience fit, content quality, engagement, brand safety, location, language, category relevance and campaign objectives.

• Conduct influencer due diligence including audience authenticity, past brand work, content tone, comment quality and potential risk flags.

• Prepare shortlists, creator profiles, outreach trackers, rate cards and campaign status documents for internal and client review.

• Lead initial outreach to creators and agents, follow up on availability, secure basic deliverables, and support negotiations within agreed guidelines.

• Coordinate briefs, timelines, content requirements, usage requirements, disclosure guidelines and posting instructions with creators.

• Track campaign deliverables, ensure assets and links are received on time, and flag delays or quality issues early to the Manager.

• Support content review by checking alignment with brief, mandatories, disclosure requirements and platform best practice.

• Monitor live posts, capture links and screenshots, track creator commitments, and support whitelisting/usage documentation where required.

• Compile campaign reports, performance snapshots and post-campaign learnings using platform data, influencer insights and internal trackers.

• Maintain strong creator communication before, during and after campaigns to build goodwill, responsiveness and long-term retention.

• Stay close to creator trends, formats, platform updates, cultural moments and emerging talent across priority markets.
  
• Collaborate with media, content, social, strategy and client service teams to ensure smooth delivery and accurate information flow.

Skills and Experience 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by 

  Skills & Tags

  gorustaidatamarketing