Media Planner

Role Overview

As a Media Planner, you will support integrated media and communications planning for a key global account in Japan, mostly focussed on digital channels. You will help translate business objectives into full-funnel media strategies and actionable plans, working closely with senior planners, client stakeholders, internal activation teams, creative partners, and external media vendors. This role is suited for a collaborative, detail-oriented planner who is eager to learn cross-channel planning and contribute to campaigns that are strategically sound, well-executed, and continuously optimized.

Key Responsibilities

Integrated Media Strategy & Planning

• Support the development of insight-driven media strategies aligned with client marketing and business goals.
• Help define channel roles, audience approaches, budget allocation ideas, and campaign phasing across digital and offline media.
• Contribute to ensuring alignment between brand-building and performance-driven channels.
• Assist with audience research, competitive reviews, and performance analysis to strengthen planning recommendations.

Campaign Planning, Execution & Optimization

• Build and maintain media plans, flowcharts, timelines, and budget trackers with accuracy.
• Coordinate with digital activation teams and media vendors to support correct implementation.
• Monitor pacing, delivery, and performance against KPIs; flag risks and opportunities.
• Support optimization recommendations based on in-flight results and insights.

Client Management & Communication

• Support day-to-day communications by preparing materials, updates, and meeting notes.
• Help develop and deliver clear planning narratives and performance summaries (Japanese/English as needed).
• Develop an understanding of the client’s category, priorities, and competitive landscape to inform recommendations.

Data Analysis & Reporting

• Assist in analyzing cross-channel performance and translating results into actionable insights.
• Prepare reporting outputs and contribute to post-campaign analyses and learnings.
• Maintain a measurement mindset so plans and recommendations connect to outcomes.

Cross-Functional & External Collaboration

• Work closely with internal teams (e.g., Activation, Analytics, Strategy, Creative, Investment).
• Coordinate with external partners such as media owners and creative/production partners where required.
• Contribute to team knowledge sharing on media trends, tools, and best practices.