United States - NA Template

 

Title: Associate Director Creative & Innovation

Discipline: Partnerships (Sports/Entertainment)

 

Google via Media Futures Group - A little about us

 

Google has consolidated its media agency partnership into WPP’s GroupM, building on the world class digital work that Essence has delivered for Google for over 15 years. Media Futures Group (MFG) is a bespoke team that delivers on our commitment to Google for a more strategic, creative and integrated media approach established to drive better business results.

 

The MFG team is made up of best in class digital, offline, and integrated media experts who work together to enhance media’s contribution to Google’s business. MFG is powered by Essence, MediaCom, and other constituent parts of GroupM around the world. The MFG team operates in a seamlessly integrated way across strategy, planning, investment, creative, business sciences and analytics, data and technology. The profile of people who work in MFG are world class, committed to establishing a new high water mark in the media industry.

 

About the role

We’re looking for an Associate Director, Creative + Innovation, to join our team of content experts striving to make advertising more valuable to the world. In the role, you will both support and lead cross-channel creative and innovation experience for high profile client initiatives (i.e. branded content, integrations, social, collaborations, experiential, influencer, sponsorships) for our Fortune 100 retail client by architecting and producing creative activations across channels. Experience should include a broad content production background that includes video, social, experiential, cross-channel consumer engagement initiatives, in addition to strong media and x-functional team skills.

 

The Creative + Innovation team plays a vital role within the agency, driving creative media initiatives from ideation through execution in addition. This is a unique opportunity to join a fast-growing, dynamic agency which is doing cutting edge work for exceptional clients.

 

Some of the things we’d like you to do:

 

• Serve as a main point of contact for execution of custom branded content and sports sponsorship programs, including liaising directly with clients, leading communication and collaboration between internal and external partners, creative oversight on program elements, and on-set coverage for content creation.
• Manage budget, timelines, asset and creative approvals, reporting, etc.
• Collaborate closely with internal teams, including Planning, Activation, Strategy and Analytics, to ensure holistic campaign planning.
• Meet regularly with digital publishers, TV and streaming networks, cultivating strategic relationships and sourcing opportunities that proactively deliver on client business objectives.
• Stay connected to relevant marketplace trends, authoring client requested and proactive points-of-views.
• Oversee junior team members day-to-day responsibilities, while providing strategic oversight and coaching.

 

A bit about yourself:

 

• 6+ years professional experience with a background in media, marketing, advertising, agencies, production, creative,