CRM & LOYALTY ANALYST

Entity:

Customers & Products

Job Family Group:

Marketing Group

Job Description:

CRM & Loyalty Analyst

At bp, our goal is to deliver the future of mobility, energy and services for our customers – today and tomorrow.

Want to join our team in Austria ? Here’s what it looks like:

• Being customer-centric, agile and responsive to changing customer needs and dynamic markets
• Focusing on growth and development of customer offers
• Creating strategic partnerships that drive long-term value for our business
• Being digitally enabled and empowered by customer insights and data to deliver solutions

As a key pillar of bp’s growth agenda, our Mobility & Convenience business is the shop window to our brand. As the world transitions to lower‑carbon energy, we’re evolving our on-the-go offer – from fuel, food and drinks today to electric mobility and new convenience missions tomorrow.

For this role, we are looking for a customer‑ and commercially minded analytics expert with hands-on experience in CRM and loyalty. You will be part of the Marketing team and help shape our loyalty program through customer analytics, campaign and performance management, and strong ownership of the underlying data and reporting landscape. You will turn complex loyalty data into clear stories and actionable recommendations. By maintaining reliable data pipelines and creating high-quality Power BI dashboards, you enable informed decisions across the company and continuously improve our loyalty initiatives

Key Accountabilities

• Extract, combine and validate loyalty/CRM data from bp’s data hub and other internal/external sources; ensure high data quality and accuracy.
• Analyze loyalty data using advanced methods and tools (e.g., SQL, Python) and translate findings into clear insights. 
• Own and continuously optimize the CRM contact plan in line with loyalty objectives and customer journeys.
• Build and maintain reporting (Power BI/Excel/Tableau) for KPI monitoring; provide business cases and ROI calculations to support decision-making with data.
• Develop and refine customer segmentation to improve targeting and personalization across channels.
• Design measurement frameworks for CRM initiatives (e.g., control groups, A/B tests) and lead post-campaign performance analyses.
• Collaborate with internal and external stakeholders to align requirements, communicate insights, and ensure excellent execution of loyalty/CRM activities.

Essential Education

Degree or equivalent level qualification in a quantitative field such as Data Science, Data Analytics, Economics or equivalent experience

Essential Experience

• 3+ years of relevant experience in analytics/CRM (e.g. Business Analyst), ideally in loyalty and/or retail.
• Strong expertise in segmentation strategy and end-to-end CRM customer journey design across multiple touchpoints; performance-driven mindset.
• Experience preparing target/selection files for ongoing CRM/loyalty campaigns based on segmentation and campaign objectives.
• Proficiency with the Power Platform and analytics stack (Power BI, SQL, Python; ideally also Power Automate/Power Apps).
• Advanced SQL skills and solid experience in data analysis, automation and dashboarding.
• Experience in performance marketing/KPI monitoring and a solid understanding of loyalty program mechanics.

Skills & Competencies

• Translate complex business questions into structured analyses and decision-relevant, actionable insights.
• Structured, detail-oriented and proactive working style with a hands-on, can-do mentality.
• Strong analytical skills, numerical aptitude and a high level of accuracy.
• German and English: strong written and verbal communication skills.

Environment & benefits

At bp, we provide the following environment & benefits to you:

• A company culture where we respect our diverse and unified teams, where we are proud of our achievements and where fun and the attitude of giving back to our environment are highly valued
• An attractive remuneration package: a bonus system and various social benefits including programs to improve work/life balance and wellbeing
• The gross annual salary according to the collective agreement is € 67.000,- with willingness to overpay depending on qualifications and experience
• Your modern workplace is in the heart of Vienna and offers a panoramic view
• Free parking in the office garage
• Two days working from home per week
• Agile and flexible working in a digitalized and team-oriented environment
• Equity matching program
• Company pension
• Lunch subsidy
• Learning and development opportunities

Travel Requirement

No travel is expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working

Skills:

Legal Disclaimer:

We are an equal opportunity employer. We do not discriminate on the basis of protected characteristics like race, religion, color, sex, national origin, sexual orientation, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.