Paid Social Executive

Job Description:

Merkle powers the experience economy. For more than 35 years, the company has put people at the heart of its digital business transformation approach. As the world's only integrated experience consultancy with a heritage in data science and business performance, Merkle delivers holistic, end-to-end experiences that drive growth, engagement, and loyalty. With more than 16,000 employees, Merkle operates in 30+ countries throughout the Americas, EMEA, and APAC. 

In Bulgaria, we manage a global client portfolio, providing a single source of expertise, technology, and operational support. We have a proven track record for delivering, managing, and innovating multi-channel commerce platforms for major international brands and retailers, including adidas, Clarins, ASDA, Shiseido, and more. Our world-class team has delivered sites for over 35 brands, including more than 400 transactional e-commerce sites across 60 locations on 6 continents. Our scope is expanding with the introduction of new data engineering practices, paid search and social advertising, and SEO. We look forward to what's next. 

   

We're hiring a Paid Social Executive at Merkle in Sofia. 

Purpose of the Role

The Paid Social Executive will play a key role in the execution, optimisation and reporting of B2B paid social campaigns across various platforms.

This position requires a detail-oriented individual with a strong analytical mindset and a working understanding of how paid social supports professional audiences and longer, more complex buyer journeys.

The successful candidate will work closely with the Paid Social Manager to drive client success and achieve campaign objectives.

Key Responsibilities

· Assisting in the development and implementation of B2B paid social strategies designed to reach professional audiences, supporting the full customer journey and meeting client goals and objectives.

· Executing day-to-day management of B2B paid social campaigns, including campaign setup, optimisation, monitoring and reporting, with a primary focus on LinkedIn, Meta, Reddit, X and emerging B2B environments.

· Monitoring campaign performance against B2B-relevant KPIs, including cost-per-lead, MQL and SQL volumes, providing regular reports and insights to internal teams and clients.

· Supporting the Paid Social Manager in client communication, campaign planning, and strategic recommendations, contributing to audience plans that target job titles, functions and industries in line with client buying committees.

· Collaborating with clients, internal planning teams and platform representatives to drive best-in-class B2B performance, ensuring campaigns adhere to dentsu's QA policies and procedures.

Qualifications + Skills

· Experience managing and planning paid social campaigns, preferably in an agency or client-facing environment, with exposure to B2B campaign delivery.

· Proficiency in managing campaigns across paid social platforms, with a particular focus on LinkedIn Campaign Manager and an understanding of its B2B targeting capabilities.

· A working understanding of B2B marketing principles, including funnel structure, lead generation and how paid social supports longer sales cycles.

· Strong analytical mindset, with the ability to interpret campaign performance data and translate it into clear, actionable insights.

· Excellent communication and interpersonal skills, with the ability to effectively interact with clients and internal teams.

What do we offer:

We are strong advocates of work-life balance, so we provide all our staff with 25 days of paid leave and 3 fixed well-being days off annually.

A hybrid work model for our teams so they can work from the office or the comfort of their home.

Free parking spaces for all our employees working from the office.

Complimentary drinks and snacks in the office to keep the energy levels up.

Parent-friendly culture and potential for additional days off to create new memories with your loved ones.

Life Insurance, Health and dental insurance plans or, if selected, gift vouchers instead.

Sports card, partially covered by the company and food vouchers.

2 days off for volunteering and numerous charity initiatives throughout the year.

Opportunity to attend training, conferences and get certification sponsored by the company upon availability and business need.

About dentsu:

Taking a people-centred approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity. As part of Dentsu Group Inc., we are headquartered in Tokyo, Japan, and our 65,000-employee base of dedicated professionals works across four regions (Japan, Americas, EMEA and APAC). Dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society. 

Location:

Sofia

Brand:

Dentsu

Time Type:

Full time

Contract Type:

Permanent