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Programs & Growth Marketing Lead

LinearLinear·Software Development

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~7 min

Ashby

Posted

129 days

01

About the role

At Linear, we're building the product development system for teams and agents. AI is fundamentally changing how software gets built, and we’re shaping the tools this new era requires.

Founded in 2019, Linear has become the platform of choice for more than 25,000 companies (including OpenAI, Coinbase, and Ramp) to plan, build, and ship their products. Today, our team is distributed across North America and Europe, and we’re continuing to grow internationally. What unites us is relentless focus, fast execution, and a deep care for software craftsmanship.

Our goal is to make Linear inevitable. For product managers, engineers, startups, and enterprises, we want to create momentum around the brand and the product so that Linear feels like the only choice for building great software. This role will help cultivate that momentum.

We’re looking for someone to own growth at Linear. That includes our programs (startup, creator, affiliate), but also lifecycle marketing, performance marketing, and other growth initiatives as they emerge. Our startup and creator programs are working well, but they need the infrastructure rebuilt and more time and attention to really scale. You’ll figure out what’s working, build the systems to support it, and help us grow in a way that feels right for the brand.

We’re not interested in growth hacking. We think in sustainable programs, not quick wins, and brand always comes first.

The Marketing team is small but has an outsized impact, and we intend to keep it that way. You’ll have real influence on how Linear grows, and you’ll be encouraged to take ownership and deploy tooling and practices that help you be more effective.

Location & work mode

Linear is a remote-first company. This role is open to candidates based in the US and Europe. You can work from anywhere within those regions. We value deep focus and async collaboration, with intentional moments to connect in person through team off-sites, optional co-working, and occasional travel.

What you’ll do

  • Own Linear's growth programs (Startup, Creator, Affiliate) and run them as scalable initiatives

  • Rebuild program infrastructure from the ground up. Applications, approvals, tracking, reporting, and incentive structures.

  • Build and deepen relationships with accelerators, VCs, and creator partners

  • Partner closely with Product and RevOps to influence onboarding, activation, and upgrade moments

  • Contribute to growth experiments across paid, lifecycle, and new channels, partnering with marketing, design, and RevOps to identify what’s working and where to double down

What we’re looking for

  • 6+ years in growth, programs, partnerships, or a related role at a tech company

  • Experience building and operating programs like startup programs, creator/ambassador programs, or similar

  • Comfortable with ambiguity and building from scratch

  • Strong relationship skills. You know how to work with partners, not just manage them.

  • Familiarity with growth mechanics like paid acquisition, lifecycle, attribution, and experimentation

  • Comfortable with data. Ideally you know SQL and can dig into metrics yourself.

  • Systems thinker who can design processes that scale

  • Good judgment and taste. You can prioritize independently and know when something isn’t working.

What we offer

  • Interesting and challenging work

  • Work-life balance

  • Competitive salary and equity

  • Employee-friendly equity terms (early exercise, extended exercise)

  • Paid lunch and coffee during workdays

  • Work remotely, no commuting to the office

  • Paid co-working space/desk at an office

  • Health, dental, and vision insurance (based on country requirements)

  • Regula

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Aplyr's read

Linear is a cutting-edge project management tool designed for software teams seeking speed and simplicity, attracting talent in design, engineering, and marketing.

Synthesized from recent postings & public sources

What's promising

  • Linear offers a streamlined interface that reduces project management complexity.
  • The company is expanding globally, with roles in Europe, APAC, and the US.
  • Linear emphasizes speed, allowing teams to focus on product development.

What to watch

  • Limited public information about company culture and employee satisfaction.
  • High growth may strain resources and impact team dynamics.
  • Competitive project management market with many established players.

Why Linear

  • Linear prioritizes speed and simplicity over traditional project management features.
  • The platform is specifically tailored for software development teams.
  • Linear's global hiring strategy indicates a commitment to diverse market penetration.

Aplyr’s read is generated by AI from public sources. Was it useful?

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About Linear

Linear is a modern project management tool that streamlines the workflow for software teams by providing a fast and efficient way to track issues, manage projects, and collaborate. Their platform emphasizes simplicity and speed, enabling teams to focus on building great products without the overhead of traditional project management tools.

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