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Marketing Growth & Lifecycle Analyst - Brazil

BlaBlaCarBlaBlaCar·Transportation

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~6 min

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Posted

52 days

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About the role

About BlaBlaCar

BlaBlaCar is the world’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely.


We are looking for a Growth and Lifecycle Analyst to join the BR Growth team at BlaBlaCar on a permanent contract starting May 2026.

As Growth and Lifecycle Analyst, your role will be to orchestrate our multichannel strategy, merging mainly Lifecycle marketing (CRM) with Social Media execution to upscale our audience and achieve our challenging goals for 2026, identifying and prioritizing the largest multi-modal growth opportunities

You will be reporting to the Growth Senior Lead and working with a team of 2 local people and up to 4 people from a global team.

Skills & Tags

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Aplyr's read

BlaBlaCar revolutionizes long-distance travel by connecting drivers with passengers, fostering a cost-effective and eco-friendly community of travelers.

Synthesized from recent postings & public sources

What's promising

  • BlaBlaCar promotes sustainable travel by reducing carbon footprints through shared rides.
  • The company offers diverse roles across multiple countries, reflecting its global reach.
  • BlaBlaCar's platform supports community building among travelers, enhancing user experience.

What to watch

  • Regulatory challenges in different countries may affect BlaBlaCar's operations.
  • Market competition from other ride-sharing services could impact growth.
  • Dependence on user trust and safety could pose operational risks.

Why BlaBlaCar

  • BlaBlaCar's focus on long-distance carpooling sets it apart from typical ride-sharing apps.
  • The company integrates community engagement into its core operations.
  • BlaBlaCar's service reduces travel costs significantly for both drivers and passengers.

Aplyr’s read is generated by AI from public sources. Was it useful?

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About BlaBlaCar

BlaBlaCar is a long-distance carpooling service that connects drivers with empty seats to passengers looking for a ride. By facilitating shared travel, the company aims to reduce transportation costs and environmental impact while fostering a community of travelers.

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