About the role

Job Description

We are seeking a meticulous and compliance-focused Digital Asset Management (DAM) Librarian to manage and optimize digital assets across multiple DAM platforms within a healthcare environment. As a key member of the Digital Strategy team this role is critical in ensuring the secure, compliant, and efficient use of digital assets across websites, portals, and marketing channels.

The ideal candidate will have a strong understanding of healthcare data privacy regulations, including HIPAA, and experience managing assets potentially containing or pertaining to PII and PHI. They will lead taxonomy governance, rights management, asset migration, and user training while maintaining the integrity and security of all digital content.

What You'll Do

Digital Asset Oversight:

Manage digital assets across multiple DAM systems, ensuring secure storage and access.
Enforce consistent metadata and taxonomy practices across all platforms.
Ensure assets are appropriately classified, especially those containing or pertaining to PII or PHI.

Taxonomy & Metadata Management:

Develop and maintain a unified taxonomy tailored to healthcare content.
Train users on metadata standards and taxonomy usage, with emphasis on compliance.
Continuously refine taxonomy to support evolving healthcare communication needs.

Compliance & Rights Management:

Ensure all digital assets comply with HIPAA, GDPR, CCPA, and any other relevant healthcare or privacy regulations.
Oversee digital rights management (DRM) and licensing for all assets.
Implement access controls and audit trails for sensitive content.

Migration & Consolidation:

Lead the planning and execution of asset migration between DAM systems.
Identify and manage duplicate or outdated assets, ensuring secure disposal of sensitive data.
Recommend strategies for content consolidation and DAM optimization.

Training & Support:

Provide training and support to internal teams on DAM usage, taxonomy, and compliance.
Develop user documentation and best practice guides.
Act as the primary point of contact for DAM-related questions and issues.

Reporting & Auditing:

Conduct regular DAM health audits, including compliance checks for PII/PHI handling.
Generate reports on asset usage, taxonomy adherence, and system performance.
Present audit findings and improvement plans to stakeholders.

What You Bring

Bachelor’s degree in Library Science, Health Information Management, Digital Media, or a related field.
3+ years of experience in related field
In lieu of degree, 5+ years of experience in related fields

Bonus Points (preferred qualifications)

3+ years of experience managing digital assets in a DAM system, preferably in a healthcare setting
Strong understanding of HIPAA, PII, PHI, and healthcare data compliance
Experience with asset migration and DAM consolidation projects
Proficiency in DAM platforms (e.g., Adobe Experience Manager, Bynder, OpenText, etc.)
Excellent organizational, analytical, and communication skills

Salary Range

At Blue Cross NC, we take great pride in a fair and equitable compensation package that reflects market-price and our starting salaries are typically planned near the middle of the range listed. Compensation decisions are driven by factors including experience and training, specialized skill sets, licensure and certifications and other business and organizational needs. Our base salary is part of a robust Total Rewards package that includes an Annual Incentive Bonus*, 401(k) with employer match, Paid Time Off (PTO), and competitive health benefits and wellness programs.

*Based on annual corporate goal achievement and individual performance.

$98,092.00 - $156,947.00

Skills

Adobe Experience Manager (AEM), Adobe Experience Manager (AEM) as a Cloud Service, Adobe Photoshop, Adobe Target, Business Intelligence (BI), Content Creation, Content Management, Content Management Systems (CMS), Data Analysis, Data Modeling, Data Science, Data Visualization, Digital Experiences, Enterprise Content Management System, Metrics Development, Online User Experience, Product Analysis, Reporting and Analysis, Search Engine Optimization (SEO), Statistical Models

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JOB ALERT FRAUD: We have become aware of scams from individuals, organizations, and internet sites claiming to represent Blue Cross and Blue Shield of North Carolina in recruitment activities in return for disclosing financial information. Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All our career opportunities are published on https://bcbsnc.wd5.myworkdayjobs.com/en-US/BCBSNC. If you have already provided your personal information that you suspect is fraudulent activity, please report it to your local authorities. Any fraudulent activity should be reported to: HR.Staffing@BCBSNC.com.

Aplyr's read

Blue Cross and Blue Shield of North Carolina is a key player in health insurance, attracting professionals committed to improving healthcare access and quality in the state.
Synthesized from recent postings & public sources

What's promising

•Strong focus on improving healthcare access and quality in North Carolina.
•Diverse range of roles from actuarial analysis to strategic advisory.
•Commitment to value-based care and innovative health solutions.

What to watch

•Limited public information about work-life balance and company culture.
•Potential challenges in navigating complex healthcare regulations.
•Dependence on state-specific market could limit broader career opportunities.

Why Blue Cross and Blue Shield of North Carolina

•Exclusive focus on North Carolina allows for tailored healthcare solutions.
•Emphasis on value-based care sets it apart in the insurance industry.
•Offers specialized roles that align with healthcare innovation and strategy.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Blue Cross and Blue Shield of North Carolina

Blue Cross and Blue Shield of North Carolina

bluecrossnc.com

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Blue Cross NC is a health insurance provider that offers a variety of health plans and services to individuals, families, and businesses in North Carolina.