About the role

Aplyr's Quick Take

This role is about leading marketing projects for Coca-Cola in the Caucasus and Central Asia region. You'll be responsible for turning brand strategies into actionable marketing plans, collaborating with various teams, and managing budgets and performance metrics. It's a senior management position focused on brand activation and consumer engagement.

Good fit

Ideal candidates have significant marketing experience, particularly in brand activation and project management. A background in working with cross-functional teams and a strong understanding of local market dynamics will help you thrive here.

Worth noting

The position requires collaboration with multiple stakeholders, including bottlers and external partners, which may be challenging. The role also emphasizes data-driven decision-making and local market insights, indicating a need for analytical skills.

Job Description Summary:

The Frontline Portfolio Senior Manager is primary responsible for driving vertical integration of projects through transformation of brand strategies/campaigns to actionable and measurable activation plans on both consumer and shopper fronts partnering with IMX (Integrated Marketing Experience), C&CL (Customer Commercial), Franchise Leadership and bottling partners’ teams. You will be part of a team of other Frontline Portfolio Managers in the CCAR (Caucasus and Central Asia) region.

Function Related Activities/Key Responsibilities:

Assume project leader role on the projects that s/he is leading facilitating collective genius and collaboration among Category Teams, IMX Team, C&Cl, Franchise Leadership, Finance, Technical, PAC, Legal and relevant bottling partner’s team.
Develop the idea, drive the system wide alignment (Idea, execution, KBIs, budget) and oversee the execution of national/regional/channel/account specific promotions that will amplify the brand ideas/programs/innovations aligned to be deployed the market.
As the owner of the projects own DME (Direct Marketing Expenditure) management and due diligence related with the projects s/he is leading.
Bring a holistic understanding-based brand analytics in the specific projects as well as on the overall brand progression that would feed into risks/opportunities of the brands/business/region/channels as well as project specific AARs.
Be the owner of local insights both brand/projects based as well as overall consumer psyche and feed them to rest of the system for effective strategy articulation and activation planning
Provide input to localization and real-time amplification of IMX campaigns within the region and/or participate in agile development of market-level IMC campaigns
Manage brand activation at the field level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers

Education Requirements:

Relevant degree in Marketing

Related Work Experience:

Marketing activation and leadership experience
Business, commercial and financial acumen
Experience working with The Coca-Cola Company external partners (bottlers and customers)
Experience working in cross-functional and cross-geographical teams is preferred

Functional Skills:

Manage key brand projects with cross functional teams
Track, measure & provide actions to improve value share & business performance
Provide local market insights that feed into annual plans (consumer, shopper, category)

Skills:

Location(s):

Kazakhstan

City/Cities:

Almaty

Travel Required:

00% - 25%

Relocation Provided:

Job Posting End Date:

March 31, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Skills & Tags

marketing

Aplyr's read

Coca-Cola is a global leader in the beverage industry, attracting professionals passionate about brand innovation and market expansion.
Synthesized from recent postings & public sources

What's promising

•Coca-Cola's global brand recognition provides a stable platform for career growth.
•Diverse product portfolio offers opportunities in various market segments.
•Strong focus on marketing innovation supports creative career paths.

What to watch

•Intense competition in the beverage market pressures profit margins.
•Environmental concerns over plastic waste impact public perception.
•Regulatory challenges in different markets can complicate operations.

Why Coca-Cola

•Coca-Cola's extensive global distribution network is unmatched.
•The company's commitment to brand legacy drives consistent consumer loyalty.
•Innovative marketing strategies keep Coca-Cola relevant across generations.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Coca-Cola

Coca-Cola

coca-colacompany.com

View company

The Coca-Cola Company is a multinational beverage corporation known for its flagship product, Coca-Cola, and a wide range of other non-alcoholic beverages.