About the role
About The Role
The Athletic is seeking an experienced Sales Director to help expand its Advertising business to be an industry leader. You will be a key member of our growing Brand Partnerships sales team responsible for driving ad revenue via client direct and agency relationships. In this role you will own the end to end sales process for new sourcing, developing, and partnering with new ad partners who want to get their brand in front of The Athletic’s audience across all platforms including display, audio, newsletters, video, events, and social media. Additionally, you will be responsible for maintaining and nurturing relationships with existing ad partners in order to drive renewals and support ongoing business.
Aplyr's read
The Athletic is a subscription-based sports media platform attracting passionate sports journalists and tech-savvy professionals committed to in-depth coverage and innovative content delivery.
What's promising
- •The Athletic offers a platform for in-depth sports journalism with a focus on quality over quantity.
- •Backed by The New York Times, it has strong financial support and industry credibility.
- •The company provides remote work opportunities, appealing to a diverse talent pool.
What to watch
- •Subscription-based model may limit audience growth compared to ad-supported platforms.
- •High competition in sports media requires constant innovation to retain subscribers.
- •Recent layoffs in the industry raise concerns about job security.
Why The Athletic
- •The Athletic emphasizes long-form, ad-free content, differentiating it from many sports news outlets.
- •It employs a team of local writers for tailored regional sports coverage.
- •Integration with The New York Times offers cross-platform opportunities and resources.
Aplyr’s read is generated by AI from public sources. Was it useful?
About The Athletic
The New York Times is a global media organization known for its journalism, news reporting, and editorial content across various platforms.
