INTERNSHIP RETAIL MARKETING & CLIENT EXPERIENCE – IBERIA FASHION

Integrated within the Fashion IBERIA team (5 boutiques, including 2 Wholesales), you will take part in the deployment and monitoring of client marketing projects and in animating our boutique network. You will also provide support for animating the client marketing community throughout the semester.

The internship will revolve around 3 main missions:
 

CLIENT KNOWLEDGE & ENGAGEMENT:

• You monitor the clienteling objectives achievement on Salesforce and share it to the boutiques
• You assist boutiques in sharing client listings related to top clients as well as listings to foster clienteling actions (birthdays of clients, clients that have not been clienteled yet)
• You conduct monthly follow-up of client performance & client experience for each boutique
• You oversee the 1-to-1 client communication plan by providing digital and print cards, ensuring the translation of talking points and cover letters, and tracking orders.
• You coordinate with the boutiques on the use of gifts as a lever for client engagement, managing budgets, guidelines, and orders.

CLIENT EXPERIENCE:

• You monitor the INCHANEL tool adoption, sharing the results monthly, and you communicate to the boutiques new features & updates
• You monitor client satisfaction indicators (Pulse Index, Voice of Client, Competitors Pulse Index) in connection with the European teams.
• You share the hospitality standards guidelines to all boutiques through the OBOS program and animate the community of client coordinators
• You ensure the adoption of Waitwhile and you are the main point of contact of the boutiques when there is an issue
• You track on a monthly basis the CHANEL & Moi program through a dashboard and you support the boutiques when there are issues related to the Digital Passport creation
• You are managing the relationship with Bluelink, sharing the FAs planning of the boutiques and you are also in charge of updating the boutiques closures / change hours on YEXT & Google

TRANSVERSAL PROJECTS :

• You provide operational support to the Marketing Manager during events (coordination of catering, security, hostesses), in connection with Boutique Marketing Managers and service providers
• You create post-event reports with KPIs (participation rate, ROI, client feedback) and make recommendations
• You are in charge of creating slides for the Boutiques Manager committees, the monthly newsletters for IBERIA Fashion and the monthly boutiques reports

WHAT YOU WILL BRING:

• Previous internship experience (minimum 6 months), preferably in Retail, Marketing, Client Experience, or a related field
• Fluency in Spanish and English, both written and spoken; French would be a plus
• Strong organizational skills and a high level of attention to detail
• A service-oriented mindset, with a proactive and solution-driven approach
• The ability to work effectively in a fast-paced, dynamic, and demanding environment
• A genuine interest in Retail, Client Experience, and the luxury industry
• Previous exposure to a boutique environment or client-facing activities would be considered an asset.