About the role

This hybrid role combines content production and marketing promotion. You will independently design and fully execute song promotion strategies and supporting implementation plans, managing end-to-end core music projects including early-stage planning, content creation, partner liaison and full campaign rollout amid growing project scale and complexity that demand strong cross-team collaboration and resource coordination. Join us to lead landmark music initiatives and fuel commercial growth through creative content and innovative marketing.

What you'll do:

Conduct competitive research on trends in music genres, platforms, and consumption behaviour
Propose and pitch new content projects based on data insights and market trends
Scout songwriters, producers, and artists for projects
Quality control of mixes, masters, and final deliverables
Develop release strategy and marketing plans with key marketing hooks, positioning, and storytelling angles
Oversee timelines, deliverables, and budgets for content projects
Ensure proper rights management and clearances for co-produced content
Monitor KPIs (streams, revenue, ROI)
Any other responsibilities or works to be assigned by the manager or the Company

Who you are:

Must-Have Requirements

Strong content planning ability, capable of keenly discovering valuable content in line with market trends;
Able to manage multiple projects simultaneously and possesses good time management and cross-department communication skills
Bachelor’s degree or above, preferably in music, communication, marketing, or related fields;
3-5 years of relevant experience in the music industry, familiar with music production processes and marketing mechanisms;
Possess A&R and marketing skills, able to independently manage music projects, with experience in successfully launching hit songs;
Familiar with the promotion logic and algorithm mechanisms of mainstream music and short video platforms (such as QQ Music, NetEase Cloud, Douyin, Kuaishou, Bilibili, etc.);

Preferred Qualifications

Possess resources in artists/producers, able to integrate industry resources to promote project realization;
Have a deep understanding of specific music styles (such as rap, folk, pop, etc.);
Previously worked for record companies, hot song labels, or music platform content studios.

What we give you:

You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
A modern office environment designed to foster productivity, creativity, and teamwork
We invest in your professional growth & development

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy

Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.

Skills & Tags

go ai ios data product design marketing

Aplyr's read

Sony Music Entertainment is a powerhouse in the global music industry, attracting diverse talent dedicated to shaping the future of music and entertainment.
Synthesized from recent postings & public sources

What's promising

•Sony Music has a vast and diverse artist roster, offering opportunities to work with top talent.
•The company actively invests in digital strategy and e-commerce, indicating forward-thinking growth.
•Global presence provides employees with international career opportunities and cultural exposure.

What to watch

•Highly competitive industry may lead to intense work pressure and long hours.
•Rapid technological changes in music distribution can create job instability.
•Limited public information about internal career progression and employee satisfaction.

Why Sony Music Entertainment (Global)

•Sony Music's extensive catalog includes iconic recordings, offering a rich historical context for employees.
•Strong focus on digital transformation and direct-to-consumer strategies sets it apart in the industry.
•Partnerships with independent labels like The Orchard provide unique collaboration opportunities.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Sony Music Entertainment (Global)

Sony Music Entertainment (Global)

sonymusic.com

View company

Sony Music Entertainment is a global music company that produces, promotes, and distributes music across various platforms. It is known for its diverse roster of artists and extensive catalog of recordings.