About the role

Aplyr's Quick Take

This role is for a specialist focused on the Rail industry, primarily involving marketing and community engagement. You'll research industry trends, create content, and collaborate with various teams to execute campaigns. It's an individual contributor role that requires strong communication and organizational skills.

Good fit

Ideal candidates have over 5 years of experience in the transportation sector, specifically in Rail, and possess knowledge of GIS applications. A self-motivated, organized person who thrives in collaborative environments will do well here.

Worth noting

The position emphasizes a blend of technical GIS knowledge and marketing skills, which may be unusual for typical marketing roles. The salary is relatively high, indicating a senior-level position with significant expectations.

Overview

Leverage your transportation industry experience to inform, educate, and inspire Esri users and prospects in the Rail Industry. Identify, craft, and execute marketing campaigns that support targeted goals and objectives. As an industry specialist, you will research and report on financial, technological, and other factors that affect the Rail market and collaborate with key internal stakeholders to help define, execute, and measure the Rail Industry marketing plan.

Responsibilities

Assist Industry Managers in engaging with marketing, sales, products, professional services, international distributors, education, and partner teams to deliver campaign tactics successfully
Support a regular cadence of content (such as webinars, customer success stories, eBooks, social media, blogs, and more) that drives awareness, demand, and community
Draw upon industry knowledge, research, writing, and collaboration skills
Prepare for, manage logistics and personally engage in rail industry-related conferences, tradeshows, seminars, webinars, and user group meetings
Contribute to the growth of the Rail Industry community on social media and the Esri Community
Work collaboratively with marketing staff to create, manage, and execute campaign tactics, including effective internal communications, to meet team goals
Track campaign progress and proactively work with internal and external customers to move activities forward
Prepare content using rail industry knowledge, research, and relationships, including presentations, StoryMaps, eBooks, blogs/articles, technical papers, web, social media, press, and advertising
Research, evaluate, and assist efforts on strategic industry positioning and gain validation by internal and external experts
Develop deep GIS domain expertise and be responsible for providing industry expertise to support internal requests, partner engagements, and customer meetings

Requirements

5+ years of experience in a transportation discipline focused on the Rail market
Knowledge of GIS and its application within the Rail Industry
Excellent communication skills to include written, verbal, and presentation
Highly organized, self-motivated, and have a strong ability to multi-task activities with shifting priorities
Quick learner with a positive attitude
Strong decision-making, problem-resolution, and creative thinking skills
Team player with strong interpersonal skills
Ability and willingness to travel
Bachelor's degree in planning, GIS, geography, or public/business administration

Recommended Qualifications

#LI-MJ1

#LI-Onsite

Total Rewards

Esri’s competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

A reasonable estimate of the base salary range is

$96,096—$153,296 USD

The Company

At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life’s best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri’s Racial Equity and Social Justice initiatives, please visit our website here.

If you don’t meet all of the preferred qualifications for this position, we encourage you to still apply!

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

Esri Privacy Esri takes our responsibility to protect your privacy seriously. We are committed to respecting your privacy by providing transparency in how we acquire and use your information, giving you control of your information and preferences, and holding ourselves to the highest national and international standards, including CCPA and GDPR compliance.

Skills & Tags

go ai product marketing sales

Aplyr's read

Esri pioneers in geospatial technology, attracting talent passionate about GIS innovation and spatial data management.
Synthesized from recent postings & public sources

What's promising

•Esri is a leader in GIS software, offering robust career opportunities in geospatial technology.
•The company provides a diverse range of roles, from engineering to account management, reflecting its broad industry impact.
•Esri's focus on innovation in GIS technology attracts top-tier talent interested in cutting-edge spatial data solutions.

What to watch

•Limited public information about Esri's work-life balance and company culture.
•The niche focus on GIS may limit career growth for those seeking broader tech industry exposure.
•Potential applicants may face competition due to Esri's reputation as a leading GIS provider.

Why Esri

•Esri's specialization in GIS technology sets it apart in the tech industry.
•The company's global influence in geospatial solutions is unmatched by competitors.
•Esri's commitment to advancing GIS innovation offers unique career opportunities for specialists in this field.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Esri

Esri

esri.com

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Esri (Environmental Systems Research Institute) is a global leader in geographic information system (GIS) software, web GIS, and geodatabase management applications.