Senior Manager, Commercial Strategy and Analytics

Senior Manager, Commercial Strategy and Analytics

This is a hybrid role to the HelloFresh Headquarters in NYC

Factor a brand of HelloFresh is seeking a high-impact, data-savvy Senior Manager, Commercial Strategy and Analytics to serve as a pivotal leader for our Factor-US brand. This is a high-visibility role reporting directly to the VP of Commercial, designed for a strategic operator who can balance granular retention mastery with broad commercial vision.  You will be the primary owner of customer retention metrics for Factor-US portfolio while simultaneously spearheading the business’s most critical strategic bets. You will help define the commercial roadmap that drives long-term enterprise value.

You will…

Be the Analytical Backbone of the Active Customer Experience

• Own cohort analysis, LTV modeling, retention diagnostics, and revenue reporting
• Identify highest-leverage customer retention opportunities across the lifecycle
• Be a champion for your testing roadmap, from selling it in, to collaborating with cross-functional teams in local and global offices across Marketing, Product, Tech, Ops and Finance
• Design, prioritize, and analyze A/B tests
• Be a voice for retention in the US, keeping the local team updated on campaign results, highlighting successes, failures, positive trends, and negative trends.

Drive Cross-Functional Big Bets

• Lead the "big bets"—the high-stakes, cross-functional projects that define our competitive edge. You will identify market opportunities, build business cases, and drive these initiatives from ideation to commercial reality.
• Dive deep into complex datasets to uncover measurable insights, moving beyond reporting to tell a compelling story that influences executive-level decision-making.

You are…

• Highly Analytical. You are deeply comfortable with cohort analysis, retention curves, building business cases, and subscription economics. You instinctively look for the root cause in the numbers.
• A Swiss-Army Knife Operator.  You can flex from building a financial model to QA’ing a lifecycle flow to designing an A/B test. No task feels “below” you if it drives growth.
• A Good Communicator.  You can communicate effectively across audiences - whether it’s explaining nuances in the data to a senior leader or working with cross-functional teams on a complex test idea, you can drive alignment and results.
• Structured Thinker.  You bring order to ambiguity and create clarity in fast-moving environments.
• Low-Ego, High-Ownership. You care about winning as a team more than owning a lane.
• Entrepreneurial mindset. You love building new things, and have both the passion to sell ideas and the grit to drive them to completion.

At a minimum, you have…

• 5-7 years of experience in growth, lifecycle, strategy, analytics, consulting or DTC operating roles
• Strong hands-on experience with cohort analysis and performance reporting
• Proven ability to drive measurable revenue impact
• Strong Excel / Google Sheets / modeling skills. SQL a plus
• Excellent written and verbal communication skills
• BA/BS degree

You’ll get…

 

• Competitive salary, 401k with company match that vest immediately upon participation, and company equity plan based on role
• Generous PTO, including sabbatical, and parental leave of up to 16 week