VP, Associate Creative Director, Copy

Description 

The VP, Associate Creative Director/Copy is responsible for ensuring that all Agency work is on strategy and meets or exceeds the highest level of creative accomplishment. He/she contributes to growing the Clients' business. He/she acts as the Creative Director’s right hand and is able to step in to fulfill these functions when necessary. The VP, Associate Creative Director/Copy also acts an advocate for Biolumina. He/she helps to identify and recruit new talent as well as provides leadership and guidance within their department.

General Responsibilities

• Demonstrate leadership qualities as evident by ability to motivate team, facilitate great thinking, and keep the morale high.

• Proactively seek opportunities for improvements in the department and offer executable solutions

• Keep Creative Director(s) briefed on creative projects in a timely manner

• Establish credibility with Clients at all levels by developing knowledge of Clients' business, both the brand itself and people involved (i.e. internal client structure, individual responsibilities, and interaction between groups/individuals with respect to their impact on client jobs)

• Manage outside vendor/resources effectively from both cost and creative standpoints, including photographers, illustrators, and production vendors for premiums and printing.

• Keep abreast of current advertising, design, and other visual communications. Continuously explore cutting-edge, current, and unique design styles and imagery.

• Demonstrate the ability to work in various forms of media including a working knowledge of the print production process

• Contribute to new business efforts creatively, as a reliable steward of the work, and presenting the work in the new business effort

• In person client travel is required 

Brand Champion

• Act as a brand steward maintaining the integrity and excellence of the brand in all materials developed

• Consistently provide fresh, unique, and strategic thinking for all brand marketing/advertising initiatives

• Ensure that Agency work is on strategy and contributes to growing the Clients' business

• Work as a team with copywriters to develop conceptual approaches to meet Client objectives

• Attend photo-shoots; provide necessary on-the-spot feedback to vendors to effectively accomplish agency and client goals

• Acts as gatekeeper to ensure that all final products released demonstrate only the highest quality creative and effectively communicates brand messages to targeted customers.

• Be an effective presenter and clearly communicate creative concepts and rationale for design choices to team and clients and/or new business prospects

• Demonstrate ability to “zoom in and out” (big picture thinking as well as attention to details) as necessary

Collaboration

• Demonstrate ability to collaborate with Client/Agency Creative/Account teams

• Help create a collaborative work environment between all departments and demonstrate ability to handle conflicts in a positive, professional and productive manner

• Work with account service from beginning of project until the end to make sure all projects meet budgetary guidelines

• Maintain positive relationships with and utilize the internal business group departments (electronic studio, editorial, traffic, imaging and production) appropriately

 Management Responsibilities

• Demonstrate the ability to manage time and prioritize all jobs effectively, as well as oversee junior members of the art brand team by monitoring projects, delegating assignments and approving work

• Monitor overall workload to effect efficiency and assure that waiting or downtime is minimized

• Help supervisor manage and resolve staff issues including performance, personal presentation and internal interactions

• Recommend adjustments/additions to the roles and procedures of the department to achieve continuous improvement and efficiency across all accounts and/or specific accounts.

• Help interview, train and orient new team members to the agency, department, and account(s) at the direction of Creative Director

• Mentors reports by providing constructive, ongoing feedback to them as well as completing annual performance reviews

• Skills & Tags

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