Creative Director (Interactive Retail)

About the Role

We are makers. We create because we are curious, and we believe that the best way to prove an idea works is to make it real.

As the Creative Director, Interactive & Retail Experiences, you are the architect of the "magic moment"—that split second when a user touches a device and understands exactly why they need it. Reporting to the GCD of Emerging Experiences, you will own the digital manifestation of Google hardware and software in the physical world.

Your domain is the screen, but your context is the store. You will lead the creation of world-class interactive demos for global retail environments (Google Store, Best Buy, etc.) and event activations. You are a hybrid creative leader: part UX architect, part product designer, and part storyteller, capable of translating complex AI features into intuitive, playful, and "Google Grade" interactions.

Responsibilities:

Interactive Mastery & Product Storytelling

• Own the Demo: Lead the conceptualization and execution of on-device demos for new product launches (Pixel, Nest, Fitbit). You will turn technical specs into "show, don't tell" experiences that prove the product’s value instantly.
• Retail Pragmatism: Balance "big vision" creative thinking with the realities of the retail environment. Design experiences that are robust enough for thousands of interactions yet simple enough to engage a shopper in seconds.
• UX/UI Leadership: Direct teams of interactive designers, motion designers, and creative technologists. Ensure every swipe, tap, and transition meets the highest standards of craft and usability.

Strategic Innovation & Client Partnership

• Partner with Product: Collaborate deeply with Google’s hardware and retail marketing teams. You must be comfortable navigating complex stakeholder maps (Marketing, Product, Brand) to align creative vision with product roadmaps.
• Push the Possible: Challenge the status quo of "attract loops" and "feature lists." Innovate how we showcase AI and software features in ways that feel magical, not mechanical.
• Present with Authority: Lead client presentations with clarity and conviction. You are the expert in the room, guiding clients from the "what" to the "how".

AI & Future Workflows

AI Optimist: Embrace AI tools to supercharge your team’s workflow—from rapid UI prototyping to generative content creation. You don't just design for AI products; you design with AI tools.

About You

The essentials:

• Experience: 10+ years of creative experience with a focus on digital, interactive, or product design. At least 3+ years in a leadership role managing multidisciplinary teams.
• Deep UX/UI Fluency: You have a portfolio that demonstrates deep expertise in user experience and interface design. Product design experience is a significant plus.
• Retail/Tech Pedigree: Experience working with major tech clients or launching products in retail environments is highly preferred. You understand the "shopper journey" and how to interrupt it.
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