Sr. Manager, Market Planning & Development Analytics, FHS, US&C

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Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

Executive & Managerial Responsibilities

1. Functional Leadership & Strategic Oversight

• Direct and oversee the Market Planning & Development Analytics function for US & Canada.
• Establish long-term market expansion strategies aligned with corporate growth objectives.
• Develop and approve methodologies for market prioritization, trade area evaluation, and development forecasting.
• Provide executive-level recommendations to Senior and Executive Management regarding development strategy, capital deployment, and franchise expansion.

2. Personnel & Resource Management

• Directly supervise two market planning analysts responsible for:
  • Financial modeling support
  • Pipeline tracking and reporting
  • Data analysis
• Lead cross-functional project teams supporting market planning and development initiatives.
• Set departmental goals, manage performance expectations, and provide strategic direction to team members.
• Oversee allocation of analytical, financial, and technological resources to ensure effective execution of development strategy.
• Participate in hiring, training, and succession planning for the Market Planning function.

3. Strategic Development & Expansion Planning

• Oversee the creation and maintenance of multi-year market-by-market development plans.
• Direct analysis supporting new restaurant openings, acquisitions, and franchise territory expansion.
• Approve trade area selections and development targets for new and existing franchisees.
• Provide strategic input into franchise origination pitches and investor presentations.

4. Cross-Functional Executive Collaboration

• Partner with Real Estate, Franchising, Operations, Finance, and Non-Traditional Development leadership to align expansion strategy.
• Guide development targets and acquisition strategies at a national and regional level.
• Present strategic initiatives and performance updates to executive leadership on a recurring basis.

5. Data & Analytics Governance

• Oversee the development and implementation of advanced analytical frameworks incorporating geospatial intelligence, demographic datasets, competitive landscape analysis, and proprietary business data.
• Establish governance standards for data usage, modeling methodology, and performance tracking.
• Ensure analytics inform high-level strategic decisions rather than operational execution.

Qualifications

• Bachelor’s degree required.
• 4+ years of progressive leadership experience in market planning, strategic development, franchising, real estate analytics, or related field.
• Demonstrated experience managing professional staff or leading a key business function.
• Strong executive-level presentation and strategic planning skills.
• Experience with P&L analysis and financial modeling.
• Proficiency in advanced analytical tools (e.g., Alteryx, Tableau, R, Python) preferred

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.