VP Global Marketing & Commercial Enablement

Brinks Texas License #C00550

About Brink's:

Job Description

The Vice President, Global Marketing & Commercial Enablement will lead the evolution of Brink’s global marketing strategy while serving as a strategic partner to regional commercial leaders. This role is responsible for shaping Brink’s market positioning, value propositions, and demand generation engine—and for enabling commercial teams with the tools, insights, and frameworks needed to compete and win.

This role does not replace market sales or commercial leadership, but instead anchors enterprise‑level commercial strategy, pricing frameworks, and go‑to‑market alignment, ensuring Brink’s shows up consistently and competitively across markets.

Key Responsibilities

Global Marketing & Brand Strategy

· Define and lead Brink’s global marketing strategy, including brand positioning, messaging, and narrative across priority customer segments.

· Strengthen Brink’s enterprise value proposition, articulating why Brink’s wins beyond price.

· Ensure consistency of brand, messaging, and customer experience across regions, while allowing for local market adaptation.

· Oversee global marketing capabilities including digital, content, campaigns, events, and thought leadership.

Commercial Enablement & Go‑to‑Market Strategy

· Partner closely with Regional Commercial Leaders to support go‑to‑market strategy, key customer motions, and growth priorities.

· Lead development of commercial enablement tools, including:

o Value propositions by customer segment

o Sales messaging and playbooks

o Competitive positioning and win/loss insights

· Translate customer and market insights into actionable guidance for sales and commercial teams.

Pricing Strategy & Value Architecture (strategic, not deal‑level)

· Own enterprise‑level pricing strategy frameworks in partnership with Finance and Regional Commercial Leaders.

· Define how Brink’s prices for value, not just cost—clarifying:

o Pricing principles and guardrails

o Value‑based pricing models where applicable

o Differentiation between core services and value‑added offerings

· Support regions with pricing analytics, structure, and decision tools—without owning day‑to‑day deal pricing.

Customer, Market & Competitive Insight

· Establish a strong customer and market intelligence capability, including segmentation, buyer behavior, and demand trends.

· Lead competitive analysis to inform positioning, offerings, and pricing strategy.

· Use data and insights to guide investment decisions and growth priorities.

Leadership & Stakeholder Partnership

· Build and lead a high‑performing global marketing and commercial enablement team.

· Act as a thought partner to the ELT, market presidents, finance, and operations leaders.

· Influence without authority across a complex, matrixed global organization.

What Success Looks Like

· Brink’s has a clear, compelling, and consistent market positioning across regions.

· Commercial teams are better equipped to articulate value, compete effectively, and price with confidence.

· Marketing is viewed as a strategic growth partner, not a support function.

· Strong alignment between global strategy and regional execution—without over‑centralization.

Preferred Qualifications:

· 15+ years of experience across B2B marketing, commercial strategy, or go-to-market leadership

· Bachelor’s degree required in Marketing, Business, Strategy or related field

· Proven experience partnering with sales/commercial organizations in a complex, global business

· Strong strategic capability with hands-on credibility, able to move between enterprise strategy and practical execution

· Experience working closely with Finance on pricing, value proposition, or revenue strategy

· Experience in services, logistics, infrastructure, or industrial B2B environments

· Exposure to pricing strategy, commercial analytics, or monetization models

· Led transformation or modernization of a marketing or commercial function

· Global leadership experience in a matrixed organization

What’s Next? 

Thank you for considering applying for a job at Brink’s. To be considered for this position, you must complete the entire application process, which includes answering all prescreening questions and providing your eSignature.

Upon completion of the application process, you will receive an email confirming that we have received your application. We will review all candidates and notify you of your status should we deem you fit for a job. Thank you again for your interest in a career at Brink’s. For more information about future career opportunities, join our talent network, like our Facebook page or Follow us on X.

Brink’s is an equal opportunity/affirmative action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, marital status, protected veteran status, sexual orientation, gender identity, genetic information, or history or any other characteristic protected by law. Brink’s is also committed to providing a drug-free workplace.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.