About the role
Marketing Manager – Customer Retention & Lifecycle
Reports to: Director of Demand Generation Location: Charlotte, North Carolina
CPI Security is seeking a Marketing Manager – Customer Retention & Lifecycle to own and drive our customer retention and revenue growth efforts. Reporting to the Director of Demand Generation, you'll build and optimize customer journeys across our owned media channels — primarily email and SMS — while developing strategies that deepen engagement, reduce churn, and grow customer lifetime value.
We're looking for a strategic operator who can help us mature our personalization, segmentation, and marketing technology capabilities. If you're energized by shaping strategy and rolling up your sleeves to build it, this role is for you.
Key Areas of Responsibility
Lifecycle Strategy & Customer Journeys
- Develop and execute a lifecycle marketing strategy focused on retention, upsell, and cross-sell across residential and commercial segments.
- Design and build automated customer journeys, primarily through email and SMS, that deliver personalized, relevant communications at every stage of the customer lifecycle.
- Map customer journeys by segment, identifying key touchpoints and opportunities to improve engagement and loyalty.
Build & Mature Our Personalization & Segmentation Capabilities
- Develop segmentation models based on demographics, behavior, lifecycle stage, product usage, and engagement — evolving from broad segments today to dynamic, data-driven personalization over time.
- Champion a test-and-learn culture, using A/B testing and experimentation to continuously improve relevance and performance.
Retention & Revenue Growth
- Build and launch targeted campaigns to reduce churn, increase renewals, and expand services within the existing customer base.
Data, Reporting & Optimization
- Track and report on campaign performance against key KPIs including churn rate, LTV, and engagement metrics.
- Leverage predictive analytics (as capabilities mature) to proactively identify at-risk customers and growth opportunities.
- Surface insights that inform decision-making across the marketing and sales teams.
Cross-Functional Collaboration
- Work closely with sales, product, customer success, data, and field operations teams to align lifecycle marketing with broader business goals.
- Partner with the commercial team on retention and revenue strategies for key clients.
What You'll Bring
- 5+ years of experience in lifecycle marketing, CRM, or retention-focused marketing.
- Hands-on Salesforce Marketing Cloud (SFMC) expertise — you've built journeys, campaigns, and automations in the platform.
- Strong analytical skills with experience in tools like Salesforce, Tableau, or Google Analytics.
- Deep knowledge of email and SMS marketing best practices, including segmentation, personalization, and deliverability.
- Collaborative, cross-functional mindset with strong project management skills.
- Bachelor's degree in Marketing, Business, or related field.
Bonus Points:
- Experience in security, technology, or subscription-based industries.
- Familiarity with predictive analytics and customer segmentation modeling.
What We Offer:
- Aggressive pay and the opportunity to work for an iconic brand
- Great medical, dental, vision, short- & long-term disability and life insurance options
- Company paid holidays, floating holiday, and paid time off (PTO)
- 401(k) plan with competitive company match
- Eligible for free monitored security system after 90 days
- Education assistance – we encourage and support our employees who want to improve their skills and further their education
- Engaging and fun company culture that’s made up of a diverse group of people
- Volunteer and community engagement opportunities. CPI partners with organizations that share our mission to save and improve lives, particularly focusing on underserved communities.
- An on-site café, coffee/smoothie bar, walking trail, basketball court, and state-of-the-art fitness facility with a dedicated Fitness staff
- Birthday and Work Anniversary Rewards
Aplyr's read
CPI Security specializes in cutting-edge security and home automation solutions, attracting professionals passionate about safety, technology, and customer service.
What's promising
- •CPI Security offers innovative home automation and monitoring solutions, appealing to tech-savvy customers.
- •The company is expanding its workforce, indicating growth and stability.
- •CPI Security provides diverse roles, from engineering to sales, catering to various professional skills.
What to watch
- •High competition in the security systems market could pressure CPI Security's growth.
- •Frequent hiring for sales roles may indicate high turnover or aggressive expansion.
- •Limited public information about the company's internal culture and employee satisfaction.
Why CPI Security
- •CPI Security integrates advanced technology into its security solutions, setting it apart in the industry.
- •Focus on both residential and commercial clients broadens its market reach.
- •Emphasis on home automation positions CPI Security as a leader in smart security solutions.
Aplyr’s read is generated by AI from public sources. Was it useful?
About CPI Security
CPI Security provides advanced security solutions, including home automation and monitoring services, aimed at enhancing safety and convenience for residential and commercial clients.
