About the role

Aplyr's Quick Take

This Sales Engineer role at Novanta involves technical consultative selling, focusing on building relationships with OEM customers in the robotics and automation sectors. You'll work closely with engineering teams to solve complex challenges and influence product development, rather than just pushing products.

Good fit

Ideal candidates have a strong technical background in engineering or a related field, along with experience in sales or business development. A collaborative working style and the ability to engage with both technical and commercial stakeholders are essential.

Worth noting

This position emphasizes long-term relationship building over transactional sales, which may appeal to those looking for a more impactful role. The focus on high-value engineered solutions suggests a need for deep technical knowledge and problem-solving skills.

Build a career powered by innovations that matter! At Novanta, our innovations power technology products that are transforming healthcare and advanced manufacturing—improving productivity, enhancing people’s lives and redefining what’s possible. We create for our global customers engineered components and sub-systems that deliver extreme precision and performance for a range of mission-critical applications—from minimally invasive surgery to robotics to 3D metal printing.

Novanta is one global team with over 26 offices located in The Americas, Europe and Asia-Pacific. Looking for a great place to work? You have found it with a culture that embraces teamwork, collaboration and empowerment. Come explore Novanta.

Sales Engineer

Iberia Region (Spain, Portugal, Italy & France)

Location: Barcelona

Help Shape the Future of Robotics, Automation and Medical Technology

What if your next sales role allowed you to influence the future of surgical robotics, warehouse automation, semiconductor innovation and intelligent motion control?

At Novanta, that's exactly what you will do.

We are seeking an ambitious, technically strong Sales Engineer to drive growth across the Iberia region, supporting some of Europe's most innovative OEM customers and helping them solve complex engineering challenges using Novanta technologies.

You will join our Robotics and Automation business, a global leader in motion control, force torque sensing and high-performance automation solutions. Our technologies help customers accelerate innovation in robotics, medical devices, semiconductor equipment and advanced automation systems.

Why this Role?

This isn't a transactional sales role.

This is technical consultative selling with market-leading technology.

The Role::

✅ Work directly with engineering teams building next-generation products

✅ Develop relationships with leading OEMs

✅ Influence customer roadmaps and technology decisions

✅ Sell high-value engineered solutions rather than commodity products

✅ Operate across multiple high-growth markets

✅ Partner with senior technical and commercial stakeholders

Your Impact:

As Sales Engineer, you will own customer relationships throughout the entire sales lifecycle, from opportunity creation through to design-in, qualification and commercial success.

You will become a trusted advisor to customers and a key voice of the customer within Novanta.

Key Responsibilities

Business Development

Identify and develop new OEM opportunities
Build strong pipelines across assigned territories
Generate sustainable revenue growth
Execute territory growth plans

Strategic Customer Management

Develop relationships with engineering, purchasing, programme management and executive stakeholders
Understand customer roadmaps and future technology requirements
Position Novanta solutions within strategic customer programmes
Manage long sales cycles and qualification projects

Technical Consultation

Translate customer requirements into technical solutions
Support design-in activities
Collaborate closely with engineering and product management teams
Deliver technical presentations and solution proposals

Commercial Leadership

Forecast accurately
Negotiate commercial agreements
Manage opportunities through Salesforce CRM
Drive bookings and revenue performance

Essential Experience

Degree in Electrical, Mechanical or Mechatronic Engineering
Technical sales experience within engineered products
Experience selling to OEM customers
Proven track record of winning new business
Strong customer engagement and commercial skills
CRM proficiency

Highly Desirable Experience

Motion control systems
Encoders
Servo motors
Robotics
Medical robotics
Semiconductor equipment
Metrology
Satellite communications
Automation technologies

Why Novanta?

Our technologies enable innovation that improves lives.

From surgical robotics and medical diagnostics to semiconductor manufacturing and intelligent automation, we help customers solve challenges others cannot.

If you are an engineer who enjoys business, relationship building and technology-driven sales, this is a rare opportunity to combine all three.

Novanta is proud to be an equal employment opportunity and affirmative action workplace. We consider all qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, military and veteran status, disability, genetics, or any other category protected by federal law or Novanta policy.

Please call +1 781-266-5700 if you need a disability accommodation for any part of the employment process.

Skills & Tags

sales

Aplyr's read

Novanta is a leader in precision photonics and automation solutions, attracting talent in engineering, quality, and management roles across medical and industrial sectors.
Synthesized from recent postings & public sources

What's promising

•Novanta's focus on precision technology supports innovation in medical and industrial applications.
•The company's global presence offers diverse career opportunities in various regions.
•Recent hires indicate growth in engineering, quality, and data management roles.

What to watch

•Highly specialized industry may limit opportunities for those without relevant technical expertise.
•Rapid technological advancements could require continuous skill development.
•Limited public information about company culture and employee satisfaction.

Why Novanta

•Novanta integrates precision photonics with motion and automation for niche markets.
•The company plays a critical role in advancing medical device technology.
•Novanta's solutions are pivotal in enhancing industrial automation processes.

Aplyr’s read is generated by AI from public sources. Was it useful?