Group Product Manager (Onboarding Co-pilot)

WHO WE ARE

We help creators get more out of every conversation with Instagram-focused automations and support for other channels like Messenger, WhatsApp, and TikTok. The result? Better engagement, more sales, and real, sustainable growth.

With a diverse team of 350+ people spread across three continents, we’re building the leading Chat Marketing platform that is used — and loved — by more than 1.5 million customers worldwide.

WHO WE'RE LOOKING FOR

We’re hiring a Group Product Manager to lead Onboarding Co-Pilot, a new, strategic product area within Growth.

Your mission: reinvent how creators experience Manychat from day one.

Onboarding Co-Pilot will be a GenAI-powered, chat-based interface that guides creators from first touch to first value — helping them understand what to build, why it matters, and how to succeed, all through a conversational, personalized experience.

This role is about activation, time-to-value, and confidence — turning setup from a hurdle into a growth engine.

You’ll define the vision, lead execution from 0→1, and build a team as this area scales.

WHY THE ROLE IS SPECIAL

• You’ll own one of the highest-leverage moments in the customer journey: onboarding & activation
• You’ll work at the intersection of Growth, Product, and GenAI
• You’ll help define how AI shows up inside Manychat — not as a feature, but as a guide
• You’ll ship a brand-new interaction model that shapes first impressions for millions of creators

WHAT YOU’LL DO

Set the vision & strategy

• Define the long-term vision for Onboarding Co-Pilot as a core Growth product
• Identify how GenAI and chat-based UX can reduce friction, personalize guidance, and accelerate time-to-value
• Partner closely with Growth leadership to align onboarding strategy with acquisition, activation, and retention goals

Lead 0→1 execution

• Take Onboarding Co-Pilot from concept → MVP → scaled adoption
• Design conversational onboarding flows that adapt to creator intent, skill level, and use case
• Ship fast, learn fast, and iterate based on real user behavior

Drive measurable growth impact

• Own activation and onboarding KPIs (e.g. activation rate, time-to-first automation, retention lift)
• Use experiments, cohorts, and qualitative insight to continuously improve outcomes
• Ensure onboarding doesn’t just educate — it drives meaningful business results for creators

Collaborate deeply

• Work hand-in-hand with Engineering, Design, Data, and Growth to build intuitive, lightweight, AI-powered experiences
• Partner with platform and core product teams to integrate onboarding seamlessly into the Manychat ecosystem

Build and scale a team

• Start hands-on, then hire, coach, and mentor PMs as Onboarding Co-Pilot grows into a dedicated product pillar

TO SHINE IN THIS ROLE

• 7+ years of Product Management experience, with 2+ years leading teams or multiple product areas
• Strong background in PLG SaaS, Growth, or Activation-focused product work
• Proven success shipping 0→1 products and scaling them to meaningful adoption
• Experience designing guided, opinionated, or conversational user experiences
• Solid understanding of GenAI / LLM-powered products, including personalization and human-in-the-loop systems
• Track record of tying product work to activation, engagement, or retention metrics
• Comfortable operating in ambiguity with a strong bias for action
• Excellent cross-functional communication and stakeholder alignment skills
• Passion for creating simple, confident, and delightful first-time user experiences

WHAT WE OFFER
We care deeply about your growth, well-being, a