Business Development Representative
Confirmed live in the last 24 hours
BrainPOP (EdTech)
Job Description
For over two decades, BrainPOP has been trusted by educators and parents worldwide as a source of engaging and impactful learning experiences for all kids. With a presence in over two-thirds of U.S. districts through school and district subscriptions and an estimated annual reach of 25 million students, BrainPOP is empowering kids to take agency over their learning and excel in and out of the classroom.
The company was acquired in 2022 by KIRKBI, the family-owned holding and investment company of the LEGO brand, marking a significant milestone as their first acquisition in the digital learning realm. We are thrilled to continue making learning fun and accessible with the strategic guidance and support of KIRKBI.
About the Role
As a BrainPOP Business Development Representative, you will proactively execute outbound prospecting strategies to directly fuel the sales pipeline and accelerate overall revenue growth. Reporting to the Sr. Director, BDR, Community, & Enablement, your mission is to be a proactive hunter, rigorously sourcing and qualifying new opportunities (new logo, cross-sell, expansion, and critical renewals) and booking high-quality meetings for the Sales and Success teams.
This role requires a strong focus on metrics, a hunter mentality and the ability to travel (10-20%) to engage with prospects. We offer a base salary and an uncapped commission structure based on qualified meetings set.
Key Responsibilities
- Proactively Research: state based trends and legislation, industry trends, competitor activities, and market developments to inform outbound strategy.
- Hunt and Prospect: Execute high-volume, multi-channel outbound prospecting sequences (calls, email, social) to relentlessly pursue new logo acquisition and expansion opportunities.
- Qualify Deeply: Lead initial discovery conversations to rigorously qualify all outbound leads, utilizing predefined BANT criteria to ensure high-quality pipeline generation for the Sales/Success teams.
- Pipeline Generation: Consistently book and coordinate high-value meetings and brief product demonstrations, maintaining a predictable cadence of qualified opportunities that directly contribute to the quarterly pipeline quota.
- Schedule and coordinate meetings: Including brief product demonstrations for the sales/success team
- Travel & Engage: Be willing and able to travel to target territories (10-20%) to build relationships and secure new business opportunities.
- Maintain CRM Hygiene: Accurately document and track 100% of lead qualification and prospecting activity in Salesforce, our CRM system, ensuring data integrity for metric tracking and forecasting.
- Strategic Alignment: Collaborate closely with Sales, Success, and Regional Heads of Sales/Success leadership to optimize campaign effectiveness, refine market penetration strategies, and provide critical, real-time prospect feedback.
- Market Mastery: Proactively research and analyze industry trends, competitor movements, and market developments to inform daily outreach strategy.
- Continuous Learning : Engage in regular, focused training and development to continuously refine prospecting techniques, BDR best practices and BrainPOP product knowledge; optimize systems and tools to improve productivity.
You are
- Quota-Crusher Mindset: A proactive, performance-driven self-starter who thrives on competition and is motivated by uncapped commission potential.
- The Ultimate Hunter: Possessing a persistent ‘all-hands on deck’ work ethic and a desire to hunt for new opportunities, willing to travel to close gaps and secure meetings.
- Organized and Efficient: Highly organized, detail-oriented, and proficient in time management, capable of independently managing a high volume of simultaneous prospecting tasks.
- Problem Solver: Demonstrating strong critical-thinking and a proactive approach to overcoming complex prospecting challenges.
- Confident Communicator:
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