Senior Analyst, Integrated Intelligence

Job Summary:

Real Chemistry is looking for a Senior Analyst, Social Media Insights to join our growing team!

Our team designs custom methodologies to deliver consultative research for clients. This process involves both quantitative and qualitative data analyses, using a variety of different social and digital analytics platforms. You will be responsible for analyzing market trends and developing competitive analyses, across web, search, media and social channels. Depending on level, day-to-day activities may include project management, qualitative and quantitative social media data analysis, and creating client-ready comprehensive reports on social media conversations as they relate to healthcare stakeholders, disease, or treatment spaces.

Curiosity and a willingness to think outside the box are a must, as we are often tasked with answering age-old communications and marketing questions in a new way.

This is a hybrid role, based in any of our US offices—including New York City, Boston, Chicago, Carmel, Lambertville, Wilmington, or San Francisco—or remotely within the US, depending on team and business needs.

Who You Are 

• You have a passion for telling stories fueled by data and insights 

• You’re innovative and want to bring value and new ideas to everything you do 

• You have a moderate understanding of (or willingness to learn) the healthcare/pharmaceutical space 

• You thrive in an environment that requires constant learning and adaptation 

• You are reliable, organized, and conscientious

• You work well independently, but also enjoy collaborative work assignments 

• You get the importance of staying on top of the details and believe in exceeding expectations 

What you’ll do:

• Manage, organize, and code a variety of data effectively and efficiently (data may include qualitative interview transcripts, social media, earned media, investor and analyst coverage reports, and press releases)

• Build keyword-based queries to collect data

• Analyze large-scale conversations across social listening platforms to identify trends, unmet needs, and shifts in perception across the treatment journey for patients and providers

• Track competitor messaging, share of voice, and campaign strategies to identify whitespace and differentiation opportunities

• Work with a larger project team to synthesize research into comprehensive analytics reports that will guide our pharmaceutical clients’ communications strategies

• Collaborate cross-functionally with integrated teams

• Help us to ensure we are systematizing our processes and leveraging proprietary tools and software to be as efficient as possible 

What You’ll Bring

• Bachelor’s degree at an accredited college or university

• 1-3 years of experience, with a majority in at least one of the following areas: healthcare/pharmaceutical marketing/PR/advertising, strategic planning, digital/social strategy, digital/social analytics, social listening, primary/syndicated research

• General understanding of the digital and social media landscape and passion for social media analysis

• Familiarity with basic keyword development and/or Boolean query building

• Familiarity with social, digital, and analytics platforms such as Brandwatch, Quid, Meltwater or Muck Rack.

• Ability to turn complex, unstructured data into a clear narrative that can be presented to technical and non-technical stakeholders alike

• Skills & Tags

  goawsaiiosdataanalyticsdesignmarketing