Principal Medical Writer, Brand & Promotion

Precision AQ is growing! We are seeking an exceptional Principal Medical Writer (PMW) to join our Brand & Promotion team in the UK.

The PMW plays a pivotal role in the development of high‑quality, evidence‑based promotional content that meets client strategic objectives, aligns with brand messaging, and adheres strictly to the ABPI Code of Practice. This role requires someone with extensive experience in creating promotional assets across multiple channels, including promotional campaigns, detail aids, leave pieces, branded and unbranded emails, digital assets, and promotional congress materials.

Working with a Senior Scientific Director (SrScD)  / Scientific Director (ScD), the Principal Medical Writer (PMW) leads content development across assigned brands, collaborates closely with cross‑functional partners, and serves as a trusted client‑facing scientific expert. They also contribute to process excellence, content quality oversight, and strategic insight within the brand team.

Key Responsibilities

Content Development – Promotional Focus

• Produces high‑quality promotional content that is scientifically robust, strategically aligned, and brand consistent.
• Develops and refines copy for a range of promotional deliverables, including:
• Promotional campaigns
• Brand narratives
• Detail aids (digital and print)
• Leave pieces
• Promotional emails
• Congress materials (e.g., symposia content, promotional booths, visual messaging)
• Claims support materials
• Interactive and digital promotional tools
• Applies a strong understanding of the ABPI Code of Practice and ensures all materials meet compliance requirements.
• Interprets complex scientific data and translates it into clear, credible, and compelling promotional messages.
• Conducts targeted literature searches to identify data that strengthen brand messaging, claims, and promotional narratives.
• Develops multiple rounds of content with precision, including annotations, references, claims support, and ABPI‑compliant substantiation.
• Incorporates internal and client feedback effectively, producing final deliverables that reviewers can trust and progress with confidence.
• Ensures brand story arcs and promotional strategy are reflected across all materials.

Internal and External Collaboration

• Collaborates closely with Account, Editorial, Creative, Digital, and Client Services teams to ensure timely, cohesive delivery.
• Manages multiple priorities efficiently, delivering work within allocated budgeted hours and communicating proactively around timelines.
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