Creator Specialist

Lucid Motors is seeking a platform-fluent and creatively driven Creator & Influencer Specialist to own the company’s always-on creator and influencer program. This role is the single point of accountability for the full creator ecosystem — roster development, campaign briefing, content oversight, agency management, and performance measurement — and serves as Lucid’s internal subject matter expert on influencer strategy and platform trends.

This role requires both strategic thinking and hands-on execution. The Creator & Influencer Specialist operates independently, manages external agency partners, and collaborates closely with the Talent and Partnerships teams to identify cross-pillar amplification opportunities. The goal is a creator program that feels talent-led and culturally credible — not promotional.

This role is ideal for someone who thrives at the intersection of culture and commerce, brings a native understanding of the creator economy, and takes pride in building programs with real cultural weight.

You Will: 

Creator Program Management

• Own and manage Lucid's creator and influencer program end-to-end, including roster strategy, tiering, briefing, content review, and performance reporting
• Develop and maintain tiered creator relationships across macro, mid-tier, and micro segments aligned to campaign objectives and audience strategy
• Write and deliver creative briefs that provide clear strategic direction while preserving creator authenticity and voice
• Coordinate with the Head of T&P on creator contract timelines, deliverables, and budget tracking

Strategy & Platform Intelligence

• Lead the creator and influencer strategy for competitive conquest initiatives, identifying and activating creators positioned to drive brand consideration among in-market competitive owners
• Monitor platform trends across Instagram, TikTok, and YouTube; serve as the internal expert on content formats, algorithm shifts, and what drives measurable performance
• Identify and propose creator amplification strategies that extend the reach of talent and partnership activations across T&P pillars

Agency & Vendor Management

• Manage the day-to-day relationship with the Influencer Marketing Agency, including briefing, sourcing oversight, deliverable review, and performance accountability
• Evaluate agency output against brief quality standards and campaign KPIs; provide structured feedback to drive continuous improvement

Measurement & Reporting

• Build and maintain the influencer performance measurement framework; deliver regular reporting to the Head of T&P
• Translate performance data into actionable recommendations for roster development, brief optimization, and platform strategy
• Manage creator program budget tracking and reconciliation

You Bring:

• 3–5 years of experience in influencer marketing, creator programs, or branded content strategy
• Deep platform fluency across Instagram