About the role

Aplyr's Quick Take

This role is for a VP of Social Media Strategy, focused on developing and executing KKR's social media presence across various platforms. You'll be responsible for creating engaging content, managing a publishing calendar, and analyzing performance metrics. It's a senior individual contributor role that requires both creativity and analytical skills.

Good fit

Ideal candidates have 6-10 years of experience in social media, particularly in a corporate or investment context. A strategic mindset and a knack for storytelling are essential, along with the ability to collaborate across teams.

Worth noting

The position is at a high-profile investment firm, which may come with pressure to deliver results quickly. There's a strong emphasis on data-driven decision-making and staying current with social media trends.

COMPANY OVERVIEW

KKR is a leading global investment firm that offers alternative asset management as well as capital markets and insurance solutions. KKR aims to generate attractive investment returns by following a patient and disciplined investment approach, employing world-class people, and supporting growth in its portfolio companies and communities. KKR sponsors investment funds that invest in private equity, credit and real assets and has strategic partners that manage hedge funds. KKR’s insurance subsidiaries offer retirement, life and reinsurance products under the management of Global Atlantic Financial Group. References to KKR’s investments may include the activities of its sponsored funds and insurance subsidiaries.

KKR’s Global Marketing Team is seeking an experienced and strategic Social Media Strategist (VP) to elevate the firm’s digital presence across global social platforms. This individual will play a critical role in shaping and executing KKR’s social media strategy, driving engagement with key audiences, and amplifying the firm’s brand, insights, and impact stories. The ideal candidate combines creative thinking with analytical rigor and has a proven ability to translate complex business and investment narratives into compelling, on-brand social content.

ROLE AND RESPONSIBILITIES

Develop and execute KKR’s global social media strategy across LinkedIn, X, YouTube, Instagram, and emerging platforms.
Collaborate with Global Communications, Channel Marketing, and regional teams to create cohesive, high-impact campaigns that align with business objectives.
Manage the daily publishing calendar, ensuring consistent voice, quality, and compliance across all channels.
Create and oversee production of social-first content—visual, video, and written—that drives brand awareness and engagement.
Track and analyze performance metrics, reporting on engagement, growth, and ROI to inform ongoing optimization.
Partner with design, multimedia, and analytics professionals to bring ideas to life through data-driven storytelling.
Stay ahead of social media trends, best practices, and platform updates to identify opportunities for innovation.
Support executive and leadership visibility through tailored content and platform strategy.

QUALIFICATIONS

6–10 years of experience in social media, ideally in financial services, asset management, or related sectors.
Deep understanding of LinkedIn and other professional social media ecosystems.
Strong editorial sensibility with the ability to distill complex ideas into clear, engaging narratives.
Demonstrated ability to manage multiple projects and stakeholders across regions and time zones.
Proficiency with social media management and analytics tools (e.g., Sprinklr, Hootsuite, Sprout, native platform analytics).
Excellent writing and communication skills with meticulous attention to detail.
Proven ability to measure, interpret, and present performance data and insights.
Strong understanding of compliance, brand, and reputational considerations in a regulated industry.

BONUS QUALIFICATIONS

Experience supporting C-suite or leadership-level social media strategy and thought leadership.
Familiarity with paid social media campaigns and performance optimization.
Background in visual storytelling, video production, or creative direction.
Comfort working in a matrixed, global organization with senior leaders and investment professionals.

#LI-ONSITE

This is the expected annual base salary range for this Boston-based position. Actual salaries may vary based on factors, such as skill, experience, and qualification for the role. Employees may be eligible for a discretionary bonus, based on factors such as individual and team performance.

Base Salary Range

$140,000—$180,000 USD

KKR is an equal opportunity employer. Individuals seeking employment are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, or any other category protected by applicable law.

KKR will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email Benefits@kkr.com. Emails sent for unrelated issues, such as following up on an application, will not receive a response.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.kkr.com/careers because of your disability. You can request reasonable accommodations by sending an email to Benefits@kkr.com. Only emails left for this purpose will be returned.

Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. This notice applies only to applicants and employees who work or will work in Massachusetts, in accordance with applicable state law.

Skills & Tags

go aws ai data analytics product design marketing

Aplyr's read

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