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Senior Analyst, Marketing Effectiveness and Insights

DentsuDentsu·Advertising & Marketing

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Posted

139 days

Sponsorship

H-1B history

This company has a track record of sponsoring H-1B visas.

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About the role

Job Description:

We are looking for an analyst to join our team. You are innovative with a thirst for knowledge You can think on your feet, connect disparate dots, imagine connections and importantly, craft approaches to turn ideas and imagination into real capabilities, inspired by data.

You are excited about delivering the best work so that it can drive a change/impact to our clients’ business. Your role will be to explicate and analyse consumer, business, and media data and to develop models that can quantify the impact of marketing activities on consumer behaviour. In addition, this role will also be poised to develop and implement leading products within the network – excellent for individuals with a thirst of innovation

This individual will be in an excellent position to be part of a growing team within the network, further developing our offering and ability to drive the network’s data vision.

RESPONSIBILITIES

  • To play a role in the project delivery – from data collection to analysis to report writing
  • Data/Information gathering and cleansing
  • Analysing and building models
  • Writing and delivering reports
  • Interpreting results to identify value creation opportunities for clients
  • Demonstrates problem solving and intervention when necessary

SKILLS REQUIRED

  • Tertiary qualification (Business, Econometrics, Analytics, Applied Statistics or related discipline).
  • Experience in econometric modelling / SPSS preferred
  • Knowledge of Advanced Excel
  • Good communication skill
  • Excellent attention to detail
  • Passionate about data

#LI-DNI

Location:

Singapore

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

Skills & Tags

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Aplyr's read

Dentsu is a powerhouse in advertising, known for its data-driven strategies and digital transformation. It's ideal for those passionate about innovative marketing solutions.

Synthesized from recent postings & public sources

What's promising

  • Dentsu emphasizes digital transformation, positioning itself at the forefront of modern advertising.
  • The company offers diverse roles, providing opportunities for career growth across various marketing disciplines.
  • Dentsu's focus on data-driven strategies attracts clients seeking measurable marketing outcomes.

What to watch

  • The advertising industry is highly competitive, posing challenges for maintaining market share.
  • Rapid technological changes require constant adaptation, which can be demanding for employees.
  • Limited public information about employee satisfaction and work-life balance at Dentsu.

Why Dentsu

  • Dentsu integrates traditional and digital marketing, offering comprehensive solutions.
  • Its global presence allows for cross-cultural marketing strategies and insights.
  • Dentsu's commitment to innovation is reflected in roles like AI Motion Designer.

Aplyr’s read is generated by AI from public sources. Was it useful?

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About Dentsu

Dentsu USA is a leading marketing and advertising agency that provides integrated solutions to clients across various sectors, focusing on digital transformation and data-driven strategies.

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