About the role

Aplyr's Quick Take

This role is for a Principal Data Scientist focused on improving Meesho's advertising platform through advanced machine learning and statistical methods. You'll work on real-time bidding, ad ranking, and performance measurement, collaborating with various teams to turn data into business strategies. It's an individual contributor role with a heavy emphasis on technical skills and business impact.

Good fit

Ideal candidates have extensive experience in data science, particularly in AdTech or related fields, and are comfortable with machine learning and statistical analysis. A strong analytical mindset and the ability to work collaboratively in a fast-paced environment will help you thrive here.

Worth noting

The role emphasizes both technical prowess and business understanding, which is not always common in data science positions. The focus on real-time bidding and ad optimization suggests a dynamic work environment with potentially high stakes.

About the Team

Our Data Science team is the Avengers to Meesho’s S.H.I.E.L.D ️. And why not? We are the ones who assemble during the toughest challenges and devise creative solutions, building intelligent systems for millions of our users looking at a thousand different categories of products. We’ve barely scratched the surface, and have amazing challenges in charting the future of commerce for Bharat.

Our typical day involves dealing with fraud detection, inventory optimisation, and platform vernacularisation.

About the Role

As a Principal Data Scientist in our AdTech team, you’ll drive innovation in our advertising platform using advanced machine learning and statistical methods. You’ll tackle complex problems in real-time bidding, ad ranking optimization, budget efficiency, and performance measurement that directly impact our business’s bottom line. This role requires technical excellence and business acumen and you’ll collaborate with cross-functional teams to transform data insights into actionable strategies that enhance our advertising ecosystem.

Skills & Tags

go machine learning data product

Aplyr's read

Meesho is a social commerce platform empowering small businesses and individuals, particularly women, to launch online stores via social media. It's a hub for entrepreneurial growth.
Synthesized from recent postings & public sources

What's promising

•Meesho offers a unique platform for small businesses to reach new customers through social media.
•The company focuses on empowering women entrepreneurs, providing them with tools to succeed from home.
•Meesho's business model supports economic growth by enabling micro-entrepreneurs to thrive.

What to watch

•Meesho faces intense competition from larger e-commerce platforms with more resources.
•The reliance on social media channels can limit control over customer interactions.
•Sustainability of the business model is uncertain in rapidly changing digital landscapes.

Why Meesho

•Meesho's platform uniquely integrates social commerce with traditional e-commerce strategies.
•The focus on women entrepreneurs sets Meesho apart in the male-dominated tech industry.
•Meesho's model of enabling resellers to earn from home is innovative in the Indian market.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Meesho

Meesho

meesho.com

View company

Meesho is an Indian social commerce platform that enables small businesses and individuals to start their own online stores through social media channels. By providing a marketplace for resellers, Meesho empowers entrepreneurs, especially women, to earn income and build businesses from home.