Manager, Commerce Programmatic

About WPP Media
 
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary & Impact

The Manager, Programmatic Commerce will utilize their retail expertise to drive excellence in tactical activation and day-to-day management of programmatic-based activations. You will lead audience and creative strategy development, competitive research, day-to-day campaign setup, management, and reporting of programmatic media buys. This role will be focused on programmatic activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc. The role will require an understanding of each of the platforms and DSP’s programmatic offerings – from self-serve to managed service buys. You will connect directly with the retail media networks at each of the key customers on behalf of, and in partnership with the client. You will be supporting the Director, Programmatic Commerce as we seek to maximize retail media investment for our client accounts. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.

Skills and Experience

• Manage a team of direct reports and their career development.
• Oversee programmatic media activations across several retailer media networks and DSPs, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
• Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including the use of retail bid management technologies where applicable such as Pacvue, Skai, and Epsilo.
• Maintain excellent relationships with key account stakeholders to maximize promotional opportunities and assist them in navigating the Commerce activation landscape.
• Ensure on-going campaign compliance to GroupM established guidelines and best practices.
• Lead the incorporation of cross-channel testing and optimization strategies.
• Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
• Synthesize key data points, identify trends, and recommend activities to maximize business results and deliver an optimal customer experience.
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