Back

Marketing Creative Director - VALORANT (Contract)

Riot GamesRiot Games·Video Games

Apply effort

~12 min

Company site

Posted

59 days

01

About the role

As the Marketing Creative Director for VALORANT Mobile, you will report to the China VALORANT Creative Lead, and will be responsible for shaping and delivering world-class campaigns for VALORANT MOBILE in China. Partnering closely with internal teams and external production partners to deliver on the high demand for compelling creative content across in-game contents, gameplay trailers, cinematics, illustrations, UA assets and more–all crafted with authenticity and a deep connection to both the product and the player. Working with the VALORANT Mobile publishing team, you’ll help execute creative strategy, manage and guide vendor partnerships, and ensure each campaign meets its strategic goals and maintains the highest quality standards.

Responsibilities:

  • Demonstrate and support craft excellence on in-game and out-of-game marketing content across strategy, creative, art, writing, video and audio.
  • Guide workstreams and help uphold the bar for creative craft excellence within Riot, local publishing partners and in vendor partnerships.
  • Strong eye for creative quality with experience in guiding asset reviews, offering actionable feedback, and elevating work to meet evolving creative and platform best practices.
  • Partner across multi-team and disciplinary, publishing, dev, consumer product, global and regional partners, including external partners — to align and elevate creative execution.
  • Collaborate with product manager, brand manager, creative directors, writers, art directors, producers, editors, directors, artists, and more to deliver creative that surprises and delights our players.
  • Effectively balance the needs of multiple stakeholders, with a focus on aligning with teams to achieve creative excellence — even as expectations and standards vary.
  • You will work with our VALORANT MOBILE leadership team to ensure timely resolution of needs and advocate for opportunities.
  • Hold us accountable to be true partners to the other studio pillars, external vendors, regional hubs and regional vendors.
  • Innovate in the space of creative marketing and storytelling.
  • Be an active participant in the creative director discipline to ensure global creative quality bar is met and developed.

Required Qualifications:

  • Bachelor's Degree or demonstrated equivalent
  • 5+ years of experience in games marketing or creative agency with focus on gaming projects
  • Impressive portfolio that demonstrates a proven track record of developing 360 campaigns from strategic creation to final delivery while building the foundation of a brand identity with a unique creative platform
  • Experience collaborating across multiple marketing craft disciplines from Brand, Creative, Comms and Channels
  • Level-headed approach to change management, conflict resolution and patience through the fluctuating creative development process
  • Strong proficiency in Mandarin Chinese and English

Desired Qualifications:

  • Understand what gaming competitors are doing to promote acquisition, fandom, and engagement
  • Prior experience in the China market is a strong advantage
  • PC and Console marketing experience optional

Employment Type: employment contract with FESCO Adecco, a professional personnel company in China.

02

Aplyr's read

Riot Games is a powerhouse in the gaming world, attracting talent passionate about esports and community-driven game development.

Synthesized from recent postings & public sources

What's promising

  • Riot Games has a strong focus on community engagement, fostering a dedicated player base.
  • The company is a leader in esports, providing numerous opportunities for growth in competitive gaming.
  • Riot invests heavily in research and development, driving innovation in gaming technology.

What to watch

  • Work-life balance can be challenging due to the fast-paced nature of the gaming industry.
  • There is pressure to maintain the high success of flagship titles like League of Legends.
  • The company faces intense competition from other major game developers and publishers.

Why Riot Games

  • Riot Games is renowned for its strong esports ecosystem, influencing global gaming culture.
  • The company emphasizes player feedback, integrating community input into game development.
  • Riot's diverse role offerings span from creative arts to cutting-edge tech, attracting varied talent.

Aplyr’s read is generated by AI from public sources. Was it useful?

03

About Riot Games

Riot Games is a leading video game developer and publisher known for creating popular titles such as League of Legends and Valorant. The company has significantly impacted the gaming industry by fostering a strong esports ecosystem and community engagement.

04

Similar roles