Executive, Social

1631 - Executive, Social

Role Summary and Impact

Wavemaker:

Wavemaker, part of WPP, positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

The Paid Social Account Executive plays a key role in the day‑to‑day activation and optimisation of paid social campaigns across WPP Media clients. This is an entry‑level to early‑career role designed for someone developing a strong foundation in social platform activation, performance analysis, and client service.

Key Responsibilities

Campaign Activation & Optimisation

• Support the setup, activation, and day‑to‑day management of paid social campaigns across platforms such as Meta (Facebook & Instagram), TikTok, Snapchat, Pinterest, LinkedIn, and X, depending on client requirements.
• Monitor campaign performance and delivery daily, ensuring budgets, pacing, and KPIs are on track.
• Implement optimisations under guidance from senior team members, including audience refinements, creative rotations, and budget adjustments.
• Ensure all activity follows platform best practice and WPP Media governance standards.

Reporting & Analysis

• Support the creation of weekly, monthly, and ad‑hoc performance reports for clients, clearly explaining results and trends.
• Analyse campaign performance data to identify insights, learnings, and optimisation opportunities.
• Maintain accurate campaign documentation, trackers, and performance logs.

Client & Team Support

• Assist Account Managers in responding to client requests and day‑to‑day communications.
• Prepare slides, performance summaries, and materials for client calls and status meetings.
• Work closely with planning, creative, data, and analytics teams to ensure smooth ca