Director of Strategy, Product to Market Transformation

About the Role

Gap Inc. is accelerating its Product-to-Market Transformation through IndigoX, our enterprise transformation program designed to modernize our product engine, strengthen end-to-end capabilities, and embed operational rigor across brands and functions. IndigoX enables the company to build culturally relevant product, drive

The Director of Strategy, IndigoX will serve as a strategic thought partner to the SVP, Head of P2M Transformation, with primary responsibility for strategic storytelling, executive communications, and enterprise engagement. This role ensures IndigoX has a clear, compelling narrative that aligns leadership, mobilizes cross-functional partners, and elevates understanding and adoption across the organization.

This individual operates at the intersection of strategy, program leadership, and communications — translating complex transformation workstreams into crisp, executive-ready messaging that drives clarity, confidence, and action.

What You'll Do

Strategic Narrative & Executive Storytelling

• Develop and evolve the IndigoX strategic narrative, clearly articulating transformation vision, priorities, milestones, and value realization.

• Build executive-level presentations and Board-ready materials that translate complex program details into compelling, actionable insights.

• Synthesize progress across workstreams (DPC, Speed to Market, Merch Planning & Inventory Optimization) into cohesive enterprise updates

• Shape the communication strategy for major transformation milestones to ensure clarity and buy-in at all levels.

Enterprise Engagement & Community Activation

• Design and execute engagement strategies that increase awareness, understanding, and participation in IndigoX initiatives.

• Elevate program visibility through town halls, leadership forums, roadshows, digital content, and internal platforms.

• Partner with change management teams to embed messaging that reinforces new behaviors, capabilities, and ways of working.

• Act as a connector across brands and functions to ensure consistent messaging and alignment.

Strategic Partnership with SVP/IndigoX and VPs/Pillar leads

• Serve as a trusted advisor and thought partner, helping structure leadership agendas, key decisions, and executive discussions.

• Frame tradeoffs, risks, and interdependencies across workstreams to support senior-level decision-making.

• Develop clear articulation of value realization, KPIs, and financial impact across transformation initiatives.

Program Insight & Rigor

• Maintain a strong understanding of transformation roadmaps, governance, and milestones to ensure messaging reflects current realities.

• Identify emerging risks, misalignments, or narrative gaps and proactively address them through structured communication.

• Translate data, analytics, and operational updates into simple, insight-driven stories for executive audiences.

• Ensure consistency between strategic intent, roadmap execution, and enterprise communication.

Who You Are

• 10–15+ years of experience in strategy, transformation, management consulting, or senior-level PMO roles within retail, consumer products, or complex enterprise environments

• Deep familiarity with Product-to-Market processes (product creation, merchandising, inventory, sourcing, production, or supply chain)

• Exceptional strategic storyteller with demonstrated experience building executive-level presentations and influencing senior leaders.

• Ability to distill complex, cross-functional transformation efforts into clear, compelling narratives.

• Proven ability to operate at multiple altitudes — comfortable diving into detail while maintaining a big-picture strategic lens.

• Strong relationship builder with experience influencing cross-functional and senior executive stakeholders.

• Comfortable with ambiguity and dynamic environments; able to prioritize and adapt quickly.

• Advanced proficiency in PowerPoint; strong executive communication presence.