Account Manager, Paid Social

1098 – Account Manager – Paid Social

 About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Role Summary and Impact

The Social Account Manager will be responsible for managing and optimising campaigns. While also developing social plans which exceed our client’s expectations whether branding or ROI driven. Contributing to the execution of social media activity you will work closely with the Social Account Manager & Global Operations Centre. To execute best in class social strategy whilst developing insightful commentary through data analysis.

Key Responsibilities:

 Campaign Management

• Oversight of the implementation, management, and daily optimisation of campaign activity. To ensure that you excel in reaching your client objectives and KPIs
• Competently create media plans designed to achieve specified KPIs
• Understand the products and solutions that could be relevant for clients that have been developed within the group.
• Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy.

 Client and Partner Management

• Create/design social strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs
• Direct client servicing exposure with regular contact via weekly calls, campaign briefings and presenting performance in detail
• Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity
• Develop strong relationships with media owners and other service providers to select the most appropriate suppliers for campaigns.

 People Management

• Working with your line manager to ensure the effective management of more junior team members, ensuring workloads are sufficiently monitored & prioritised and that deadlines are met.
• Working with line manager and team leadership to help train and develop junior team members. Leading by example to motivate and encourage those with less experience.

Operational Excellence

• The appropriate use of tools to drive accountability in social buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
• Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and social fees, via buying templates and processes.
• Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process with both teams locally and in the Global Hub

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients a