Back

Sr Data Scientist, Marketing Data

WealthsimpleWealthsimple·Financial Technology

Apply effort

~6 min

Lever

Posted

131 days

01

About the role

Build something people love
Wealthsimple is on a mission to help everyone achieve financial freedom by reimagining what it means to manage your money. Using smart technology, we take financial services that are often confusing and expensive and make them transparent and low-cost for everyone. We’re the largest fintech company in Canada, with 3+ million users who trust us with more than $100 billion in assets. And we’re just getting started.

We’re looking for someone who thinks big, sweats the small stuff and keeps things simple. You’ll join a high-bar, fast-paced team where people are trusted to own their work, communicate openly, and ship things that improve our clients’ lives. Collaboration, humility, and an obsession over quality are how we get stuff done.

About the team:
The Data Science & Engineering (DSE) team consists of analytics engineers, data scientists, and software engineers with diverse educational backgrounds such as math, operations research, economics, computer science, engineering and business. The team is responsible for enabling data-driven decision making and building data products at Wealthsimple.

The Marketing Data team sits within the broader Growth Data organization and focuses on driving new user acquisition and net deposit targets through marketing efforts including paid, organic, and branding initiatives. Our team is structured around key domain areas including promotions, referral and social sharing, paid marketing, and organic/upper funnel marketing measurement. We work closely with cross-functional partners in Growth, Product, and Engineering to optimize our marketing investments and scale Wealthsimple's customer base.

About the role:
Marketing is a cornerstone of Wealthsimple's growth strategy, and the Marketing Data team plays a critical role in enabling data-driven decision making across all marketing channels. We're looking for a Senior Data Scientist who will serve as a domain expert for one of our key marketing pillars—driving optimization through sophisticated algorithms, measurement systems, and strategic insights that influence millions of dollars in marketing spend.

In this role, you'll be the DRI (Directly Responsible Individual) for your domain area, building data products and analytics solutions that directly impact business outcomes. You'll work on challenging problems ranging from marketing optimization algorithms to attribution modeling, experimentation, and strategic measurement. You'll collaborate closely with marketing stakeholders to understand business needs and translate them into technical solutions, while also partnering with data engineers and other data scientists on shared infrastructure.

This is a full-stack data science role where you'll wear many hats: algorithm developer, measurement strategist, analyst, experimenter, and business partner. We're looking for someone who can hit the ground running with strong marketing analytics expertise and contribute to strategic direction from day one.
02

Aplyr's read

Wealthsimple is a fintech innovator making investing accessible, with a focus on financial literacy and inclusivity. Ideal for tech-savvy individuals passionate about democratizing finance.

Synthesized from recent postings & public sources

What's promising

  • Wealthsimple's mission emphasizes financial literacy and inclusivity, appealing to socially conscious job seekers.
  • The company offers diverse roles, from software development to financial reporting, indicating growth and varied career paths.
  • Wealthsimple's focus on AI and data science suggests a forward-thinking approach to financial technology.

What to watch

  • The competitive fintech space may challenge Wealthsimple's market share and growth.
  • Rapid expansion could strain resources and affect company culture.
  • Limited public information about employee satisfaction and work-life balance.

Why Wealthsimple

  • Wealthsimple's commitment to making investing accessible sets it apart in the fintech industry.
  • Their emphasis on financial literacy aligns with a broader social mission.
  • A diverse range of recent hires indicates a dynamic and evolving workplace.

Aplyr’s read is generated by AI from public sources. Was it useful?

03

About Wealthsimple

Wealthsimple is a financial technology company that offers investment management, savings, and financial planning services. They aim to make investing accessible and straightforward for everyone, promoting financial literacy and inclusivity.

04

Similar roles