Growth & Performance Marketing Manager (f/m/d)

Total Compensation Range: €45,000-€73,000

The Position

We're building the marketing engine at Hive, and this role is at the centre of it. We need a Growth and Performance Marketing Manager who doesn't just manage campaigns, they obsess over them. You will have a direct line to the Head of Marketing, with opportunities for real mentorship, real feedback, and an important role to play to help build marketing function from the ground up. You are someone who wakes up checking attribution data, spots a leaking funnel stage before anyone else does, and already has three ideas to fix it. This isn't a role for someone who wants to maintain. It's for someone who wants to build, break, rebuild better, and keep going. If you've constructed a B2B demand generation engine before and you're hungry to do it faster, smarter, and with more at stake this is your seat.

Your Key Responsibilities:

• Own paid acquisition across Google Ads, LinkedIn Ads, and Meta, not just running campaigns but being fully accountable for what they return and the quality.
• Own SEO and website optimization technical audits, content gap analysis, keyword strategy, and performance tracking. Implement recommendations from regular audits and coordinate with the content team.
• Build and manage HubSpot automation that actually works: lead scoring models, lifecycle workflows, and nurture sequences that move people through the funnel, not just through your inbox.
• Partner with Revenue Operations to lock down attribution so every demo booked has a clear source, and own the weekly performance dashboard and budget pacing across all paid channels.
• Launch retargeting and lookalike strategies that make your budget work harder and your conversion rates prove it. 
• Work with Sales to tighten the lead handoff: define MQL and SQL criteria, track stage-by-stage conversion, and flag what's slowing the pipeline before it becomes a problem.
• Report monthly on channel performance, CPA by source, and budget utilization with actual recommendations, not just numbers on a slide.
• Don’t wait to bring your ideas to the table on how we can launch on new paid channels from scratch, from audience build to optimization, and own them end to end.

Your Profile

We are looking for someone who has:

• 3-5 years of experience in B2B performance marketing, demand generation, or growth marketing at a SaaS or tech company.
• Proven track record managing paid media budgets across Google Ads, LinkedIn, and/or Meta with measurable pipeline results
• Deep hands-on experience with HubSpot workflows, lead scoring, email automation, list segmentation, and reporting
• Strong analytical skills: comfortable with attribution models, CPC/LTV calculations, and funnel conversion analysis
• Experience with ABM tools and strategies (HubSpot ABM, LinkedIn Account Targeting, or similar)
• Data-driven decision maker who can translate campaign performance into executive-ready insights
• Comfortable working in a lean team where you build from scratch rather than inherit an existing machine
• Excellent English communication skills

Nice to Have

• Familiarity with Google Tag Manager, Google Analytics 4, and conversion tracking setup
• Experience with Metabase for marketing analytics 
• Previous experience targeting SME brands or mid-market e-commerce companies in Europe Google Ads and/or HubSpot certifications

Our Offering

• Build something that matters: Hive is redefining how commerce operations works in a €200B+ market. We already reach tens of millions of consumers every year and empower over 500 independent brands to g