Senior Client Analytics Partner, B2B Marketing Analytics

The Senior Client Analytics Partner, B2B Marketing Analytics plays a pivotal role in helping business-to-business clients understand how their media investment impacts lead generation, pipeline velocity, and revenue outcomes. This role requires both analytical rigor and the ability to guide clients through the nuances of B2B measurement — including multi-touch attribution, ABM reporting, and sales funnel diagnostics. As a senior member of the team, you’ll also coach peers, shape best practices, and represent StackAdapt in high-level client discussions and thought leadership. 

This new individual contributor role supports an emerging B2B vertical focus, and offers the chance to influence how modern B2B organizations measure success - partnering closely with senior marketers to connect media strategy to pipeline, revenue, and long-term growth. You will report to the Director, Client Analytics Partner.

StackAdapt is a Remote First company, and we are open to candidates located in Canada. 

What You'll Be Doing:

• Partner directly with B2B clients and internal teams to design measurement strategies that connect campaign performance to their marketing and business goals.
• Leverage reporting features, CRM integrations, and advanced analytics tools to uncover trends in lead quality, conversion velocity, and engagement.
• Translate complex datasets, including intent data, account scoring, and multi-touch attribution, into actionable insights and strategic recommendations.
• Lead senior-level client-facing deliverables, ensuring marketing and sales stakeholders have a shared view of performance impact.
• Guide test-and-learn strategies tailored for B2B, such as audience segmentation experiments, messaging effectiveness, and channel mix optimization.
• Navigate across the marketing technology and ad tech ecosystem (e.g., CRM, MAP, CDPs, attribution platforms) to ensure client analytics frameworks are connected, accurate, and actionable across systems.
• Mentor and coach junior analytics partners, enhancing the team’s knowledge of B2B measurement frameworks.
• Collaborate with cross-functional teams (Account Management, Sales, Product, Data Science) to evolve reporting capabilities and client-facing materials for B2B use cases.
• Author case studies, white papers, or thought leadership content that highlight innovative approaches to B2B analytics.

What You'll Bring to the Table

• 5 to 7 years of experience in analytics, with at least 3 years focused on B2B marketing analytics, lead attribution, or pipeline reporting.
• Strong understanding of B2B marketing funnels, KPIs (MQL, SQL, pipeline contribution, deal velocity, win rates), and ABM strategies.
• Working knowledge of CRM and marketing automation tools (Salesforce, HubSpot, Marketo) and their reporting capabilities.
• Experience with multi-touch attribution models, intent data platforms, and account engagement analytics.
• Ability to translate complex datasets into actionable strategies that influence senior marketing and sales stakeholders.
• Expertise in test design and optimization in a B2B context, such as audience cohort testing or campaign sequencing.
• Familiarity with MarTech and ad tech platforms (e.g., CDPs, MAPs, CRM connectors, attribution platforms) and the ability to navigate complex ecosystems to support holistic B2B measurement.
• Experience integrating into MMM studies, interpreting results, and aligning fast moving metrics to longer term, slower metrics.
• Strong understanding of Marketing orchestration across different marketing platforms and channels, including programmatic, DOOH, Video, CTV, Email, and other online and offline channels.
• Advanced technical and data visualization skills (Tableau, PowerBI, SQL, R, Python, etc.), plus expert Excel profici