Manager, Brand Partnerships - AWAL

Confirmed live in the last 24 hours

Sony Music Entertainment (Global)

UK & Ireland, United Kingdom, London

Hybrid

Posted April 6, 2026

Job Description

As AWAL UK Marketing Manager, you will for lead marketing strategy & initiatives for a wide range of AWAL's artists ranging from emerging and developing artists to some already established acts.

You will have 2-3 years' experience as a marketing manager, running a range of artist campaigns at a front line label or equivalent and be confident planning, budgeting and executing creative campaign strategy. You will have a proven track record of delivering 360 artist campaigns including both charting records as well as emerging artist development projects. You will be a digital native with a digital-first approach to campaigns, as well as have a proven track record in putting together a full campaign around a suite of physical formats for album projects.

You will love working exceptionally closely with artists and be someone with real vision and ideas on how to solidify an artist proposition as they push for cultural, commercial and critical success. As a hands-on marketer, you will be adept at creating, editing, and distributing compelling content across all major social media platforms and channels. In addition, you will feel confident working with artists who already have an established position in the scene and require more of a light-touch approach to ensure seamless execution of their vision as well as guidance on best practices. This would suit someone who has 2-3 years' experience as at marketing manager level at a front line label or equivalent, managing priority projects.

As a team we meet in the London office from Monday – Thursday. *People may choose to work remotely on Fridays. Join us in shaping the future of the music industry.

What you'll do:

Conceive and implement innovative marketing timelines & strategy for selected AWAL artists
Communicate & implement marketing best practices, new developments and strategies to artists / artist's teams
Communicate and synchronise campaigns with AWAL's global marketing teams
Oversee the delivery and the rollout of all assets for designated artist campaigns
Manage marketing campaign budgets
Oversee setup & execution of clients' physical and digital production
Establish clear campaign objectives & targets for all key stakeholders to adhere to source and manage media promo partners for projects
Work with internal teams, including A&R, Audience Development, Global Commercial Partnerships, Sync, Brand Partnerships & Operations teams as well as external partners
Advise on digital marketing, advertising and social media strategies to maximise results, engagement and growth in conjunction with the Audience Development team
Create, edit, and distribute engaging content across multiple social media platforms and channels, maintaining brand consistency and maximizing engagement
Set and achieve streaming, sales and revenue targets
Monitor & analyse performance of releases using analytics & third party tools

To be successful in this role you will:

Build strong relationships with both artists / artists' team & internal team members in order to build trust & to keep steering the campaigns effectively
Be consistent & effective in communications with both the artists / artists' team & internal team members which adhere to AWAL's values
Successfully manage multiple campaigns in a fast-paced working environment and prioritise workload effectively
Set campaign objectives & targets at the start of each campaign
Regularly keep abreast of the campaign budget & how that affects the planning & execution of the campaigns
Create high-quality social media content quickly and efficiently to capitalize on real-time opportunities and maintain campaign momentum

Who you are:

You have 2-3 years experience at marketing manager level at a label, distributor, artist/label services company, or artist management company
You are familiar

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