Data Strategy Consultant

Are you excited by the power of data and the potential it holds to solve business problems? Do you want to help world class brands use marketing and customer data to drive revenue growth and better customer experiences? Are you ready to stand in front of clients and help guide them through the jungle of cloud computing, insights, advanced analytics, and AI? Join our team as a Data Strategy Consultant and help our clients transform their marketing data capabilities to deliver tangible business impact! 

What will your day look like?

As our new Data Strategy Consultant, you will join our growing team of CRM & marketing data experts. Here, you will help our clients collect, analyse and activate 1st-party and 3rd-party data at scale to create impactful customer experiences that drive measurable business results.  You will help to propose, design and deliver solutions that support customer insights, audience activation, personalization and measurement of marketing performance. 

More specifically, your tasks will include:   

Customer Data & Audience Strategy 

• Convert business and marketing objectives into actionable audience strategies and frameworks at both global and local levels. 

• Establish reusable audience taxonomies, segmentation logic, and eligibility requirements. 

• Identify necessary data elements and align them with existing platforms such as DWH and Martech 

Experimentation & Measurement Frameworks 

• Develop standardized methodologies for holdouts, control groups, test design, and KPI definition, including incrementality and consent value. 

• Create reusable templates for test briefs and result reporting. 

• Collaborate with analytics and operations teams to execute initial tests and implement a scalable experiment model. 

Technology & Data Architecture Enablement 

• Translate marketing requirements into solution patterns for critical use cases for activation and measurement and help create clear specifications for tech and data specialists. 

• Partner with platform and data teams to assess feasibility and prioritize development initiatives. 

• Support the transformation of custom solutions into scalable, reusable patterns for clients and markets.   

Who are you going to work with?

You will be working closely in projects with a lot of different people with different professions, both inside and outside of VML MAP. You will be part of a group of experienced Data Strategy and Data Solution Consultants and will work closely with colleagues from the other groups in our consulting practice. We strive to have an open collaboration model to optimally utilize our total skillsets.  

You will also work closely with our Tech and Data specialists, and Client Engagement leads to deliver client projects, and you will work directly with our clients, i.e., key stakeholders in the data, marketing and IT organizatio