Content Engineer

Sendbird is on a mission to build the AI workforce of tomorrow. For over a decade, we built the infrastructure behind conversations—chat, voice, video, messaging APIs—and became the #1 CPaaS platform for in-app communications. 4,000+ brands trust us. 7 billion messages flow through our platform every month. 300 million monthly active users.

We powered conversations for DoorDash, Match Group, Noom, Yahoo Sports, Rakuten, and thousands of others. We were good at what we did. Really good.

We also saw it early: AI would fundamentally reshape how businesses talk to customers. The infrastructure we'd spent a decade building would become commoditized. The value would move up the stack—into intelligence, into experience, into outcomes.

We had a choice: protect what we built, or reinvent ourselves.

We chose reinvention.

In December 2024, we made the full strategic pivot to AI-first customer experience. By February 2025, we'd launched our AI agent for enterprise CX—built on a decade of conversation data, now with intelligence on top. And in November 2025, we rebranded to Delight.ai.

The name says it all. AI's real promise isn't efficiency or cost savings. It's giving customers back something they lost—the feeling of being truly understood and cared for. Not satisfied. Delighted.

Delight.ai is the AI concierge for customer experience. Most AI agents forget you the moment the conversation ends. Ours doesn't. Delight.ai builds memory over time, learns preferences, and connects context across every channel—chat, SMS, email, voice, WhatsApp—without losing the thread. We're building AI that makes customers feel understood, seen, and remembered.

About the Role

Most marketing teams are bolting AI onto a content process built for 2018. We're building one for 2026. 

The first is to produce excellent content and drive organic growth. You're an SEO expert across keyword research, on-page, technical, content clusters, and measurement, and you're hungry to figure out GEO, because nobody's a GEO expert yet and the playbook is being written in real time. Own the strategy and the execution that make Delight.ai discoverable wherever buyers and LLMs research: Google, Perplexity, ChatGPT, Claude, Reddit, the podcast feeds CX leaders actually listen to. SEO and GEO aren't checklists you run after the writing is done. They shape what gets written and how. The output is long-form posts, narratives, technical explainers, podcast prep, the occasional Reddit thread that earns its own citation. The bar is high. Your work has to hold up in front of CX leaders running real programs at airlines, retailers, and B2B SaaS companies, and in front of our own product and engineering teams. Sloppy generalities won't survive either audience, and they won't earn citations either.

The second is to build the engine that lets a small team produce work like that at volume. Pipelines, agents, prompt libraries, retrieval layers, schemas, design systems. The connective tissue that turns one writer into a content function. Delight.ai is an AI concierge platform, and our marketing should look like it was made by people who actually believe in the technology they sell. We have the tokens. Use them.

You will join a small, high-agency team at the intersection of product, marketing, and web. We publish for a world where buyers and LLMs decide who gets considered before a sales conversation ever happens — and we're building Delight.ai for that same world. This role reports to the Head of Product Marketing.

If you've built systems like this before, or you're excited to, you'll have a lot of room to shape the approach.

When applying, please submit one content sample (blog post or other long-form piece) that you feel expresses your ability to excel at this role. 

How We Work

Content is an engineering discipline here. We hold quality bars, build reusable components, and design systems that let us iterate fast. The best people on this team have mastered the craft by hand. They can write a great post from a blank page, and they use AI to multiply what one person can ship.

You'll work in a stack that may include Claude, Claude Code, and other LLM-native tools for research, and building the agents that orchestrate our content workflows end-to-end. Some of the best workflows on our team started as someone's side project.

If you've built systems like this before, or you're hungry to,