Consultant, Marketing Analytics

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you'll be doing

The Direct Marketing Campaigns team delivers personalized, one-to-one direct marketing communications to CIBC clients at scale, supporting our goal to be the #1 bank in client experience. In this role, you’ll support Simplii Marketing across a suite of products, providing expertise in marketing analytics and direct marketing campaign support. As a Consultant, Marketing Analytics, you'll lead the end-to-end campaign delivery process, including discovery sessions, solution requirements documentation, data assessments, campaign development in Databricks and SQL, and quality assurance. You'll focus on operational excellence and ensure communications are relevant to targeted client audiences. Using multiple direct-to-client engagement channels, you'll reach the right audiences and apply insights from previous campaigns to inform future strategies and targeting. Your expertise will help drive continuous improvement in campaign design and execution.

At CIBC, we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 3-4 days per week on-site, while other days will be remote. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

How you'll succeed

• Relationship management – Build and manage strong relationships with internal partners, leveraging your influencing skills to gain commitment and support throughout the discovery and requirements process.

• Effective communication – Lead group discovery sessions with multiple stakeholders, ensuring clear and consistent communication across teams.

• Project management – Guide the team through defined processes to complete tasks efficiently, focusing on achieving the right outcomes for each campaign.

• Insights and learnings – Analyze insights and apply them to business partner campaigns and plans, providing strategic recommendations to foster a culture of continuous learning and improvement.

Who you are

• You bring 2 to 3 years of work experience using SQL and Databricks, with a solid understanding of SQL coding, Datalogic, and relational databases such as operations data stores. Experience with Python is ideal, and knowledge of SAS is a nice-to-have.

• You have strong business acumen. You have 2 to 3 years of experience building business relationships, understanding business terms, and demonstrating the ability to connect technical solutions to business needs.

• You’re a self-starter. You take initiative, work independently, lead and proactively identify opportunities to add value.

• You’re curious and logical. You have a passion for understanding data and uncovering relationships within it.

• You put our clients first. You engage with purpose to find the right solutions and go the extra mile because it’s the right thing to do.

• You’re goal-oriented. You’re motivated by achieving your objectives and delivering your best to make a meaningful impact.

• You’re passionate about people. You value meaningful relationships and build a diverse network of partners, connecting with others through respect and authenticity.

• You love to learn. You’re committed to growing your knowledge and continuously seek opportunities to expand your expertise.

• Values matter to you. You bring your real self to work, and you live our values - trust, teamwork, and accountability.

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-161 Bay St., 4th

Employment Type

Regular

Weekly Hours

37.5

Skills

Alteryx, Big Data Hadoop, Cognos Database, Data Mining, Data Reporting, Decision Making, Machine Learning (ML), Metrics Analysis, Process Improvements, Python Automation, Reporting and Analysis, SAS SQL, Spark SQL, Statistical Analysis, Tableau Dashboard Development