Role Summary and Impact

The Executive, Performance (Commerce) is responsible for executing and supporting performance marketing activities across the client’s commerce ecosystem, including marketplace platforms, owned Eshop (web and app), and store traffic campaigns.

Marketplace Performance

• Support the execution and optimization of media campaigns across marketplace platforms, including sponsored solutions, search, and in-platform traffic drivers

• Translate category priorities, key product focus (hero SKUs), and campaign initiatives into structured campaign setups

• Monitor campaign performance and recommend optimizations to improve return on ad spend (ROAS), visibility, and revenue contribution

• Contribute to performance analysis and reporting to support continuous improvement in marketplace effectiveness

Eshop Performance (Web & App)

• Execute and optimize paid media campaigns to drive qualified traffic to the client’s Eshop platforms

• Monitor and assess performance across the conversion funnel, identifying opportunities to improve engagement and conversion rates

• Support campaign planning through budget allocation inputs, audience targeting logic, and performance estimation

• Collaborate with CRM, analytics, and product teams to ensure alignment on landing pages, tracking, and user experience

Store Traffic & Local Activation

• Execute geo-targeted media campaigns designed to drive traffic to physical store locations

• Support campaigns for store launches, retail promotions, and localized activations

• Coordinate with internal stakeholders (retail, operations, and marketing teams) to ensure campaign readiness and alignment with store priorities
• Monitor and evaluate local campaign performance, providing insights by location and campaign type

Across all areas, the role is expected to:

• Conduct regular campaign monitoring, optimization, and quality checks

• Manage budget pacing and ensure delivery accuracy

• Identify and resolve issues related to tracking, targeting, and conversion performance in a timely manner

• Prepare structured weekly and monthly reports, highlighting key performance trends, issues, and recommended actions

Skills and Experience

• Bachelor’s degree in Marketing, Business, Digital Media, E-commerce, or a related field

• 1+ years of relevant experience in performance marketing, ecommerce media, marketplace operations, or digital campaign execution

Core capabilities:

• Proven hands-on experience in campaign setup, execution, optimization, and reporting across digital media platforms

  Skills & Tags

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