VP, Digital Engagement & Growth
Confirmed live in the last 24 hours
SugarCRM
Job Description
The Vice President of Digital Engagement & Growth is responsible for architecting and scaling the company’s enterprise digital growth engine across the full B2B customer lifecycle. This executive will define and lead the strategy for web, digital demand, lifecycle orchestration, marketing automation, performance marketing, and digital activation to drive measurable pipeline, revenue, retention, and expansion.
Operating within a complex B2B SaaS environment with long sales cycles, multiple buyer personas, and account-based motions, this leader ensures digital is not a standalone execution function but a strategic growth lever embedded within go-to-market planning.
The VP serves as both strategist and operator — owning digital performance while advising marketing plan owners, campaign leaders, and regional teams on optimal channel mix, audience segmentation, personalization strategy, activation sequencing, and budget allocation. This role ensures digital investments are data-driven, conversion-focused, and aligned to revenue outcomes.
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