Vice President, Public Relations

ABOUT ORCHESTRA

Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team. Learn more at www.orchestraco.com.

People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.

ABOUT THIS ROLE

Orchestra is looking for a Vice President to manage overarching strategy and client relationships, concept novel initiatives that drive press headlines, manage deliverables for integrated campaigns, as well as oversee a team of talented junior staffers. This role will work with a wide range of creative and innovative brands mainly within the fashion, beauty, and consumer lifestyle spaces.

Note: This role is based in our NY office, working two days a week in the office on a hybrid schedule. 

How you’ll make an impact:

• Drive long-term strategy and create tentpole campaigns for a range of clients in the consumer space. 
• Build strong rapport with client and interagency partners, operating as a lead contact 
• You’ll be a key part of new business, both in voicing the brands you are passionate about taking on, as well as developing the proposals and concepts that win the hearts and minds of new partners
• You will have a finger on the pulse of the industry, ensuring we are creatively one-upping the competition with original campaign ideas, ownable moment ideation, and strategic insights 
• Originate out-of-the-box ideas that strengthen client’s marketplace positioning 
• Furnish insights that capture both quantitative and qualitative results, acknowledging major wins, lessons learned, and moments of impact delivered by the team
• Manage and mentor our strong and capable junior team, helping them flourish into future leaders
• Proactively identify and integrate emerging media channels, AI advancements, and industry trends

Why we’ll love you:

• You have 10-13+ years of experience in media relations, communications, or public relations, with a track record of client leadership and warm, trusted reporter relationships
• You’re tapped into trends, communities, and cultural moments before they hit the mainstream, turning emerging concepts into smart, timely campaign ideas
• You’ve personally dreamed up stunts or out-of-the-box PR ideas that others hadn’t yet considered
• You’re known as a media relations savant, armed with a thick Rolodex and eager to pass on your knack for networking to others
• You’re organizationally strong — you plan