About the role

Spinnaker Support is a global leader in third-party support and managed services for Oracle and SAP software. We help enterprise organizations reduce costs, extend the life of their software investments, and operate with greater certainty. Our marketing team plays a direct role in driving the pipeline that fuels that mission.

We are looking for a strategic, hands-on Director of Demand Generation to lead and scale Spinnaker Support's global demand generation function. This is a senior leadership role responsible for building the programs, the infrastructure, and the team that drives pipeline and accelerates revenue growth across all markets.

You will own the global demand generation strategy end-to-end -- from brand awareness and top-of-funnel programs through to pipeline contribution and sales alignment. You will lead a small but growing team of demand generation and partner marketing professionals, own the demand generation budget, and serve as the senior voice of pipeline marketing across the organization.

This is a builder's role. You are stepping into a function that is being established, not one that is inherited. You bring strategic vision, but you are not above rolling up your sleeves—you know that in an early-stage demand gen function, leadership and execution go hand in hand. This role is fully remote, with a preference given towards Denver, CO or Eastern Time Zone locations.

Responsibilities

Strategy & Leadership

Define and own Spinnaker Support's global demand generation strategy, aligned to revenue targets and sales pipeline goals
Build and continuously optimize a multi-channel demand gen program spanning email, paid media, content syndication, ABM, webinars, events, and partner-driven campaigns
Serve as the senior marketing leader responsible for pipeline contribution, working closely with the VP of Global Marketing and sales leadership to set targets and report on outcomes
Translate business objectives into quarterly and annual demand gen roadmaps with clear prioritization and resource allocation

Team Development

Lead, mentor, and grow a small team of Demand Generation Managers and a Partner Marketing Manager
Partner with the VP of Global Marketing to continue building out the demand gen team as pipeline volume and program complexity scale
Foster a culture of accountability, experimentation, and continuous improvement within the team

Budget Ownership

Own and manage the global demand generation budget, ensuring spend is allocated effectively across channels and programs
Make data-driven investment decisions and report on budget performance and ROI to senior leadership
Manage relationships with agencies, vendors, and technology partners to maximize value and output

Account-Based Marketing & Partner Marketing

Oversee ABM strategy targeting enterprise accounts across key verticals and geographies, working in close alignment with sales on account tiering and coverage
Ensure partner marketing programs are integrated into the broader demand gen strategy, driving co-marketing campaigns and partner-sourced pipeline

Marketing Automation & Operations

Oversee campaign execution and lead management in Pardot, ensuring the team runs clean, well-structured programs with reliable attribution
Maintain alignment between Pardot and Salesforce CRM to ensure accurate lead routing, scoring, and pipeline reporting
Establish and enforce best practices for campaign tracking, UTM frameworks, and multi-touch attribution

Analytics & Reporting

Own global demand gen reporting, delivering regular pipeline contribution updates, campaign performance analyses, and budget utilization reports to the VP of Global Marketing and sales leadership
Build the dashboards and reporting frameworks the team needs to operate with clarity and speed
Use data to drive strategic pivots -- not just measure what happened, but shape what comes next

Required Experience

8+ years of B2B demand generation or growth marketing experience, with at least 3 years in a team leadership role
Demonstrated success building and scaling demand generation programs in enterprise technology, SaaS, or IT services
Hands-on expertise with at least one enterprise marketing automation platform (Pardot, HubSpot, Marketo, Eloqua, or equivalent) -- platform fluency is required; we use Pardotand expect a reasonable rampDeep proficiency in Salesforce CRM for pipeline tracking, campaign attribution, and revenue reporting
Proven experience owning a marketing budget and making data-driven spend decisions
Track record of driving measurable, attributable pipeline -- not just lead volume
Strong ABM experience targeting enterprise accounts, including account tiering, intent data, and multi-threaded engagement strategies
Excellent leadership, communication, and cross-functional collaboration skills

Preferred

Prior experience with Pardot specifically is a plus, but not required -- platform proficiency transfers
Experience in third-party software support, managed services, or enterprise IT services
Familiarity with intent data platforms (e.g., Bombora, 6sense, Demandbase)
Experience leading or integrating partner marketing programs into a demand gen strategy
Exposure to global or multi-regional campaign execution across North America, EMEA, and APAC

We are committed to fair and equitable compensation practices. As such, compensation will ultimately be in line with the labor market data, and the location in which the position is filled. Final compensation for this role will be determined by various factors such as education, experience, knowledge, skills, and abilities of the candidate, and alignment with labor market data and geographic location.

US - Pay Transparency

$180,000—$190,000 USD

For California based applicants, see our CCPA policy here - Privacy Policy

Skills & Tags

go ai data analytics marketing sales

Aplyr's read

Spinnaker Support specializes in third-party enterprise software support, attracting professionals focused on cost-efficient, high-quality service delivery for Oracle and SAP products.
Synthesized from recent postings & public sources

What's promising

•Spinnaker Support offers cost-saving alternatives to traditional software vendor support.
•The company is known for high-quality service that often exceeds vendor support standards.
•Employees work with leading enterprise software, enhancing their technical expertise.

What to watch

•Limited public information about company culture and internal growth opportunities.
•The niche focus on Oracle and SAP could limit exposure to other technologies.
•Potential reliance on a few large clients could pose revenue risks.

Why Spinnaker Support

•Spinnaker Support provides specialized third-party support, distinct from typical vendor services.
•The company enables clients to extend the life of their software investments.
•Highly specialized roles cater to experts in Oracle and SAP technologies.

Aplyr’s read is generated by AI from public sources. Was it useful?

About Spinnaker Support

Spinnaker Support

spinnakersupport.com

View company

Spinnaker Support provides third-party support for enterprise software, including Oracle and SAP products, helping organizations reduce costs and improve service quality.