Head of Marketing & Herbicide Lead – ASEAN

FMC Corporation is a global leader in agricultural sciences, driven by our purpose: Innovation for Agriculture. Solutions for the Planet. We are passionate about the power of science to solve agriculture’s biggest challenges. With one of the most productive and diversified pipelines in the industry, FMC is delivering cutting-edge and next-generation crop protection technologies – including Dodhylex™ active, Isoflex™ active, rimisoxafen, and fluindapyr – to help farmers increase the productivity and resilience of their land. Our employees are at the heart of this innovation. We’re looking for bold thinkers and collaborative doers. At FMC, your ideas matter. From day one, you’ll contribute to meaningful work that drives progress in agriculture, supported by a culture that values integrity, safety, respect, and results. Join us in advancing the future of agriculture. Together, we’re building a more resilient planet – one innovation at a time.

At FMC, our employees are guided by our purpose: Innovation for Agriculture, Solutions for the Planet. We provide farmers innovative solutions that increase the productivity and resilience of their land. From our industry-leading pipeline to novel biologicals and precision technologies, we are passionate about the power of science to solve agriculture’s biggest challenges.

For more than a century, FMC has successfully delivered some of the of the industry's most advanced, innovative solutions that protect farmers’ crops from destructive pests and disease, while also protecting the environment. We are committed to fulfilling our mission of discovering new herbicide, insecticide and fungicide active ingredients, product formulations and pioneering technologies that are consistently better for the planet.

Position Summary

The ASEAN Head of Marketing and Herbicide Lead is a strategic leadership role responsible for driving sub-regional marketing excellence while leading the growth and performance of the herbicide’s portfolio across ASEAN.  

This position combines category leadership with regional marketing oversight, ensuring the successful launch of new innovations and strengthening the company’s competitive position in the region. 

This role requires a commercially driven leader who can shape marketing strategies, drive portfolio success, and align stakeholders across diverse ASEAN markets. 

Location: Singapore

Key Responsibilities

ASEAN Marketing Leadership

• Lead and execute ASEAN marketing strategies aligned with regional business priorities and growth objectives.

• Develop and implement integrated marketing plans to drive growth, brand leadership, and market penetration. 

• Ensure consistency in brand positioning, messaging, and campaigns across ASEAN markets. 

• Establish standardized frameworks for product launches, demand generation, and portfolio marketing. 

• Collaborate with global marketing teams to localize strategies for regional relevance. 

• Oversee marketing budgets, agencies, and performance metrics to maximize return on investment. 

Herbicides Portfolio Leadership

• Lead the ASEAN herbicides portfolio strategy, including pricing, positioning, segmentation, and lifecycle management. 

• Drive commercialization and successful launches of new innovations across ASEAN markets. 

• Deliver revenue, market share, and profitability targets for the herbicides business. 

• Identify growth opportunities across key crops, segments, and geographies. 

• Develop data-driven go-to-market strategies tailored to country-specific needs. 

• Partner with country teams to ensure strong in-market execution and adoption. 

Strategic Launch Excellence

• Establish and embed best-in-class launch capabilities for crop protection innovations.

• Translate technical product strengths into compelling value propositions for farmers and channel partners.

• Drive demand generation through field demonstrations, channel programs, and digital engagement. 

• Monitor market dynamics, competitive landscapes, and regulatory developments. 

Cross-Functional & Regional Leadership

• Act as the strategic bridge between commercial, technical, regulatory, and supply chain teams.

• Influence and align stakeholders across global, regional, and country organizations.

• Enable and coach country teams to strengthen marketing and product management capabilities. 

• Foster collaboration and knowledge sharing across ASEAN. 

Requirements

• Degree in Agriculture, Agronomy, Marketing, Business, or related discipline; MBA preferred.

• 15+ years of experience within agrochemicals, crop protection, or agriculture-related industries.

• Strong expertise in herbicides, product management, and portfolio marketing.

• Proven track record in leading successful product launches and commercialization initiatives.

• Experience in regional or multi-country roles, preferably within ASEAN.

• Demonstrated leadership experience in marketing or commercial functions.

FMC is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace where all individuals are treated with respect and dignity. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other legally protected status. Employment decisions at FMC are based on business needs, job requirements, and individual qualifications. We value diversity and strive to ensure that our hiring and employment practices support a work environment that is free from discrimination and harassment.